We are looking for a Digital Marketing Executive with hands-on experience in Google Ads and lead generation to drive quality patient enquiries for Livonta Global’s international medical tourism services.
Key Responsibilities
Plan, execute, and optimize Google Ads campaigns across target international markets.
Conduct keyword research, competitor analysis, and audience targeting.
Generate and improve quality patient leads while optimizing CPL and conversion rates.
Monitor budgets, keywords, search terms, ad performance, and campaign ROI.
Manage conversion tracking, GA4, and Google Tag Manager.
Prepare regular campaign performance reports and implement data-driven improvements.
Work closely with the sales/patient coordination team to improve lead quality and conversions.
Requirements
1–3 years of hands-on experience in Google Ads/PPC.
Strong understanding of lead generation and campaign optimization.
Knowledge of GA4, Google Tag Manager, and Google Analytics.
Strong analytical and reporting skills.
Experience in Healthcare, Medical Tourism, or International Lead Generation is an advantage.
Ability to independently manage campaigns and budgets.
Key KPIs
Quality Leads | CPL | Conversion Rate | Campaign ROI | Lead-to-Patient Conversion