Job Summary
We are looking for a creative and result-oriented Digital Marketing Executive with hands-on knowledge of social media marketing, SEO, and AI-powered marketing tools to strengthen our online presence and generate quality leads.
Key Responsibilities
Plan and execute social media marketing campaigns across relevant platforms.
Manage social media accounts, content calendars, and audience engagement.
Implement SEO strategies, including keyword research, on-page SEO, and website optimization.
Use AI tools effectively for content creation, research, campaign planning, and marketing automation.
· Create and edit engaging marketing videos, reels, and short-form videos for social media platforms.
· Use AI-powered video creation and editing tools to produce high-quality promotional content.
Create engaging content, including posts, captions, blogs, and promotional creatives.
Monitor campaign performance using analytics tools and prepare performance reports.
Identify trends, analyze competitors, and suggest improvements to marketing strategies.
Work with the team to align marketing activities with business goals.
Required Skills & Qualifications
Practical knowledge of social media marketing and SEO.
Proficiency in AI tools such as ChatGPT, Gemini, and Claude for content creation, marketing strategy, keyword research, and campaign planning.
Ability to use AI tools for SEO optimization, social media content generation, competitor analysis, and performance insights.
Practical knowledge of AI-powered image, video, and creative tools for marketing content.
Ability to write effective prompts, verify AI-generated outputs, and integrate AI into daily marketing workflows to improve productivity and results.
Understanding of digital advertising platforms, preferably Meta Ads and Google Ads.
Basic knowledge of analytics, keyword research, and content optimization.
Good communication, creativity, and analytical skills.
Ability to manage multiple tasks and deliver results within deadlines.