Campaign Management: Plan, implement, and manage (Amazon / Myntra/ Flipkart )PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display.
Performance Optimization: Monitor campaign metrics (ACoS, ROAS, CTR, CPC, Conversion Rate) and adjust bidding strategies and budgets to meet KPIs.
Keyword & Competitor Research: Perform comprehensive keyword research and analyze competitor strategies to identify growth opportunities.
Analytics & Reporting: Analyze data to provide actionable insights, regular reports, and recommendations for improving ad efficiency.
Content Optimization: Collaborate with teams to ensure product listings and A+ content are optimized for conversions and brand visibility.
A/B Testing: Conduct testing on ad creatives, placements, and keywords to refine targeting.