We’re Hiring: Digital Marketing Manager (Social Media, Ads & Lead Generation)
Location: Koregaon Park, Pune
Department: Marketing
About the Role:
We are seeking a skilled Digital Marketing Manager to manage Instagram, YouTube, and WhatsApp marketing, run Google and Meta Ads, and generate qualified B2B leads (salons/distributors).
Key Responsibilities:
Plan and manage Instagram & YouTube content (Reels, Shorts, collaborations).
Build WhatsApp opt-ins and automated communication journeys.
Execute Google (Search, Shopping, PMAX) and Meta campaigns to meet ROAS/CAC goals.
Develop lead-generation funnels (Ad → Landing Page → MQL → Sales).
Optimize conversion rates and manage tracking through GA4, GTM, and UTM.
Prepare weekly dashboards and share actionable insights with the management team.
Requirements:
2–4 years of experience in social and performance marketing.
Hands-on experience with GA4, GTM, Google/Meta Ads, and YouTube Studio.
Strong analytical mindset and copywriting ability; basic Canva/video editing knowledge.
Preferred: Experience with Shopify and WhatsApp API.
Why Join Us:
Work directly with the Founder/Marketing Head and be part of a fast-growing pet care brand known for innovation and quality.