Job Title: Digital Marketing Executive
Department: Marketing
Location: Zirakpur
Reports To: Digital Marketing Manager / Marketing Head
Job Type: Full-Time
We are seeking a creative and data-driven Digital Marketing Executive to join our marketing team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our brand, products, and services. This role plays a key part in driving online traffic, generating leads, and increasing brand awareness.
Plan and execute all digital marketing activities, including SEO/SEM, email, social media, and display advertising campaigns.
Manage and grow the company’s presence on social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.).
Optimize content for the website and social networking channels for search engines.
Monitor and analyze website traffic and campaign performance using tools like Google Analytics, Google Search Console, and similar platforms.
Design, build, and maintain our social media presence.
Create and optimize landing pages and user funnels.
Collaborate with internal teams to create engaging content and marketing materials.
Stay updated with the latest trends and technologies in digital marketing.
Handle online reputation management (ORM).
Assist in the development of paid ad strategies (Google Ads, Facebook Ads, LinkedIn Ads).
Prepare reports to assess ROI and performance metrics.
Bachelor’s degree in Marketing, Digital Media, Communications, or related field.
1–3 years of hands-on experience in digital marketing roles.
Strong knowledge of SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
Experience with digital marketing tools such as:
Google Ads, Facebook Business Manager
Google Analytics, Google Tag Manager
Email marketing platforms (e.g., Mailchimp, Sendinblue)
Social media scheduling tools (e.g., Hootsuite, Buffer)
Excellent written and verbal communication skills.