डिजिटल मार्केटिंग एग्जीक्यूटिव

JOB DESCRIPTION

Position

Digital Marketing & Automation Manager – Real Estate

Location

New Perungalathur, Chennai

Employment Type

Full-Time

Reporting To

Founder / Managing Director

About the Role

We are looking for a highly capable and hands-on Digital Marketing & Automation Manager to manage and build the company's complete digital marketing and lead-generation ecosystem.

The ideal candidate should be able to independently manage website development and maintenance, digital advertising, lead generation, CRM, WhatsApp automation, AI-based customer communication, marketing automation, analytics and digital content.

This is not a conventional social-media-only marketing position.

The primary objective of this role is to create a technology-driven real-estate sales funnel that consistently generates, captures, qualifies and nurtures prospective customers and converts them into site visits and sales opportunities.

The selected candidate will work closely with the Founder, who will personally handle qualified customer interactions, site visits, negotiations and closures.

KEY RESPONSIBILITIES

1. Website Management & Development

• Develop, maintain and continuously improve the company's website.

• Create individual landing pages for each real-estate project.

• Add and update project details, pricing, amenities, approvals, location, layouts, photographs and videos.

• Ensure the website is mobile-friendly, fast and conversion-oriented.

• Implement enquiry forms, WhatsApp integration and lead-capture mechanisms.

• Manage basic SEO and on-page optimisation.

• Monitor website traffic and conversion performance.

• Coordinate with external developers when advanced technical development is required.

2. Digital Marketing & Lead Generation

Plan, execute and optimise digital campaigns through:

• Facebook

• Instagram

• Google Ads

• Google Search

• Google Business Profile

• WhatsApp marketing

• Remarketing / retargeting campaigns

• Other relevant digital channels

Responsibilities include:

• Campaign planning

• Audience targeting

• Ad creation

• Budget management

• A/B testing

• Lead generation

• Campaign optimisation

• Cost-per-lead monitoring

• Lead-quality analysis

• Conversion tracking

The focus should be on qualified property buyers rather than merely generating a large number of leads.

3. WhatsApp Marketing & Automation

Build and manage a structured WhatsApp-based customer journey.

This should include:

Enquiry → Automated Response → Qualification → Project Information → Follow-up → Site Visit → Sales

Responsibilities include:

• WhatsApp Business management

• WhatsApp API/platform management where required

• Automated responses

• Customer segmentation

• Automated project information

• Lead qualification

• Follow-up sequences

• Site-visit reminders

• Post-site-visit follow-ups

• Re-engagement campaigns

• Broadcast campaigns in compliance with applicable WhatsApp policies

4. CRM & Lead Management

Implement and maintain a CRM system where every enquiry is automatically recorded.

The candidate should ensure that the CRM tracks:

• Customer name

• Contact details

• Project of interest

• Source of enquiry

• Budget

• Purchase purpose

• Preferred location

• Buying timeline

• Lead status

• Site-visit status

• Follow-up status

• Negotiation status

• Booking status

Leads should be categorised as:

HOT / WARM / COLD

The Founder should receive immediate notifications for high-quality/hot leads.

5. Marketing Automation

Identify repetitive processes and automate them wherever practical.

Examples include:

• Lead capture

• Lead assignment

• Customer acknowledgement

• Lead qualification

• WhatsApp responses

• Email communication

• Follow-up reminders

• Site-visit confirmations

• Site-visit reminders

• Post-visit follow-ups

• Customer reactivation

• CRM updates

• Reporting

The candidate should continuously look for opportunities to reduce manual work through automation and AI.

6. AI & Emerging Technology

Use appropriate AI tools to improve productivity and customer engagement.

Possible applications include:

• AI-assisted customer responses

• Lead qualification

• Content creation

• Project descriptions

• WhatsApp communication

• Follow-up message generation

• Marketing copy

• Data analysis

• Customer segmentation

• Reporting

• Workflow automation

The candidate should be comfortable learning and implementing new AI tools as the technology evolves.

7. Content & Social Media

Manage the company's digital content requirements, including:

• Facebook posts

• Instagram posts

• Reels

• Property/project creatives

• WhatsApp creatives

• Customer communication

• Project highlights

• Investment-focused content

• Location/connectivity content

• Short-form video content

The candidate should be able to create basic professional creatives independently using tools such as Canva or equivalent platforms.

Advanced graphic design/video requirements may be outsourced to freelancers when necessary.

8. Real-Estate Project Marketing

For every new project received by the company, the candidate will help convert the project information into a complete digital marketing package.

This includes:

• Project landing page

• Project description

• Location highlights

• Connectivity information

• Amenities

• Approval details

• Pricing presentation

• Plot-size information

• Images/videos

• Google Maps/location integration

• WhatsApp marketing content

• Advertising creatives

• Lead-generation campaigns

The candidate should work with the Founder to understand the sales proposition and target customer for each project.

9. Analytics & Performance Reporting

Maintain clear digital marketing performance reports.

Weekly and monthly reporting should include:

• Total advertising spend

• Number of leads

• Cost per lead

• Qualified leads

• Hot leads

• Site visits generated

• Lead-to-site-visit conversion

• Site-visit-to-booking conversion

• Cost per qualified lead

• Campaign-wise performance

• Project-wise performance

• Source-wise performance

The ultimate objective is to understand:

How much marketing expenditure is generating how much sales/commission revenue?

KEY PERFORMANCE INDICATORS (KPIs)

The candidate will be evaluated primarily on:

Lead Generation

• Consistent generation of relevant property enquiries

• Improvement in lead quality

• Reduction in cost per qualified lead

Lead Conversion

• Qualified leads generated

• Site visits generated

• Site-visit conversion rate

• Booking opportunities generated

Automation

• Reduction in manual follow-up

• Percentage of leads automatically captured in CRM

• Automated customer communication

• Automated site-visit reminders and follow-ups

Digital Assets

• Website performance

• Landing pages

• Social-media presence

• Advertising creatives

• Project marketing material

Reporting

• Accurate and timely weekly/monthly reports

• Clear ROI analysis

REQUIRED SKILLS

Essential

• Digital marketing

• Meta Ads

• Google Ads

• Lead generation

• Website management

• WordPress or equivalent CMS

• SEO fundamentals

• CRM management

• WhatsApp marketing

• Marketing automation

• Google Analytics / similar analytics platforms

• Canva or equivalent creative tools

• Strong understanding of AI tools

Preferred

Experience with:

• WhatsApp API

• Make

• Zapier

• n8n

• HubSpot

• Zoho CRM

• GoHighLevel or similar CRM/automation platforms

• Landing-page builders

• Conversion tracking

• Meta Pixel

• Google Tag Manager

• Remarketing

• Basic HTML/CSS

• AI chatbot platforms

CANDIDATE PROFILE

The ideal candidate should be:

• Highly hands-on

• Self-driven

• Technically comfortable

• Creative

• Analytical

• Strong in problem-solving

• Comfortable working independently

• Willing to learn new technology

• Focused on results rather than merely completing tasks

The candidate should have an "automation mindset" and constantly ask:

"Can this process be automated?"

EXPERIENCE

Preferred: 2–5 years

Experience in any of the following industries will be an advantage:

• Real Estate

• Property Marketing

• Digital Lead Generation

• Financial Services

• Automotive

• Education

• High-value consumer sales

Candidates with strong digital-marketing and automation skills but without real-estate experience may also be considered.

IMPORTANT: THIS IS NOT A SOCIAL MEDIA EXECUTIVE ROLE

Candidates whose primary experience is limited to:

• Posting on Instagram

• Creating Canva posters

• Managing social-media pages

may not be suitable.

The position requires a combination of:

Digital Marketing + Lead Generation + CRM + WhatsApp + Automation + AI + Website + Analytics

WORKING STRUCTURE

The Founder will personally handle:

• Qualified customer calls

• Site visits

• Customer meetings

• Negotiations

• Sales closures

• Key customer relationships

The Digital Marketing & Automation Manager will be responsible for creating and managing the system that continuously supplies the Founder with qualified sales opportunities.

30 / 60 / 90 DAY EXPECTATIONS

First 30 Days

• Understand the business and projects

• Audit existing digital assets

• Establish CRM

• Establish lead-tracking system

• Set up website structure

• Set up analytics

• Establish WhatsApp communication system

• Prepare initial project landing pages

• Establish reporting dashboard

First 60 Days

• Launch structured Meta campaigns

• Launch Google campaigns where appropriate

• Implement automated lead qualification

• Implement automated follow-up

• Implement site-visit scheduling/reminders

• Establish project-wise marketing funnels

• Begin systematic remarketing

First 90 Days

The complete funnel should be operational:

Advertisement

↓

Lead

↓

CRM

↓

WhatsApp Automation

↓

Lead Qualification

↓

HOT / WARM / COLD

↓

Founder Notification

↓

Site Visit

↓

Follow-up

↓

Booking

The candidate should also provide reliable data showing the performance of every stage.

REPORTING

Daily

A brief dashboard/update covering:

• New leads

• Hot leads

• Site visits

• Important follow-ups

• Campaign issues

Weekly

• Advertising spend

• Leads generated

• Qualified leads

• Cost per lead

• Site visits

• Campaign performance

• Project-wise performance

Monthly

• Total marketing expenditure

• Total qualified leads

• Total site visits

• Bookings

• Estimated/actual revenue generated

• Marketing ROI

• Recommendations for the following month

SUCCESS DEFINITION

The successful candidate should eventually help the company operate with a lean team and highly automated sales process.

The goal is:

Generate more qualified enquiries with less manual intervention, allow the Founder to concentrate on site visits and closing, and create a measurable connection between marketing expenditure and sales revenue.

Compensation

Salary: ₹__________ per month

Performance incentives may be considered based on agreed KPIs such as:

• Qualified leads

• Site visits

• Bookings

• Revenue/commission generated

• Marketing ROI

The incentive structure should reward quality and conversion, not simply the number of leads generated.

Application

Interested candidates should submit:

1. Updated CV

2. Previous digital marketing experience

3. Examples of campaigns handled

4. Websites/landing pages created or managed

5. CRM/automation platforms used

6. Examples of WhatsApp automation/workflows handled

7. Details of advertising budgets previously managed

8. Current/expected salary

9. Notice period

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