🧑💻 Job Responsibilities
Develop and execute digital marketing strategies to increase brand awareness and generate leads.
Manage and grow company social media profiles including Instagram, Facebook, YouTube, and Google Business Profile.
Create, schedule, and publish engaging content, reels, posts, stories, and promotional campaigns.
Handle Meta Ads (Facebook & Instagram Ads) and Google Ads for lead generation.
Monitor campaign performance, analyze data, and optimize ads for better ROI.
Generate and manage travel-related leads through various digital platforms.
Track leads and coordinate with the sales team for proper follow-up and conversion.
Research competitors, market trends, and new digital marketing opportunities.
Prepare weekly/monthly reports for social media, paid campaigns, leads, and conversions.
Collaborate with the content and sales teams to promote tour packages and seasonal offers.
🎓 Qualification
Graduate in Marketing, Digital Marketing, Business, or a related field.
Relevant certification in Digital Marketing will be an added advantage.
🎯 Required Skills
Good knowledge of Digital Marketing, Social Media Marketing, SEO & Paid Advertising.
Hands-on experience with Meta Ads Manager and Google Ads.
Good understanding of Instagram Reels, Facebook content, YouTube Shorts, etc.
Must have knowledge of AI tools and be able to create AI-generated videos, reels, images, and marketing content.
Ability to use AI tools for content creation, video editing, scripting, voiceovers, and social media marketing.
Basic knowledge of Canva, Photoshop or other graphic-design tools is preferred.
Knowledge of Google Analytics/Search Console will be an advantage.
Good communication and analytical skills.
Ability to create engaging and travel-focused content.
Ability to work independently and meet deadlines.