Develop and manage digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
Plan and execute all web, SEO/SEM, marketing database, email, social media, and display advertising campaigns.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on insights.
Collaborate with internal teams to create landing pages and optimize user experience.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
Manage content creation and distribution across all digital platforms.
Stay up to date with the latest trends and technologies in digital marketing.