Job description - As our Digital Marketing Executive, your primary responsibility is to strengthen our brand presence, generate quality leads, and contribute to the overall growth of the company through effective digital marketing strategies.
Please ensure you take ownership of the following responsibilities:
Manage all social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.) and maintain consistent branding. Plan and publish engaging content, including posts, reels, stories, project updates, client testimonials,and behind-the-scenes content. Create a monthly content calendar and ensure timely execution. Generate qualified residential and commercial interior design leads through organic and paid marketing efforts. Plan, execute, and optimize Meta Ads and Google Ads to maximize ROI. Coordinate with the design, production, and sales teams to collect project updates and market completed projects effectively. Monitor competitors, identify market trends, and suggest innovative marketing ideas. Track and analyze campaign performance and submit weekly and monthly reports covering lead generation, website traffic, social media growth, engagement, ad performance, and ROI. Ensure all marketing activities align with the company's brand image and business objectives.
Key Performance Expectations (KPIs):
Growth in qualified leads
Increased brand visibility and social media engagement
Consistent content publishing
Improved website traffic and SEO performance
Effective ad campaign results and ROI
Timely reporting and proactive execution.