A 'Digital Marketing Executive' is responsible for planning, executing, and optimizing online marketing campaigns to generate leads, increase brand awareness, and drive business growth across digital platforms.
Job Profile:
1. Plan and execute digital marketing campaigns across Meta (Facebook and Instagram), Google Ads, and other platforms.
2. Manage paid advertising campaigns (PPC, display, and remarketing).
3. Generate quality leads and optimize cost per lead (CPL).
4. Handle social media marketing and content posting schedules.
5. Monitor campaign performance using analytics tools (Google Analytics and Meta Ads Manager).
6. Perform keyword research and basic SEO activities.
7. Coordinate with designers and content teams for creatives.
8. Manage email marketing and WhatsApp marketing campaigns.
9. Prepare weekly and monthly performance reports.
Meeting with client for performance report discussion.