Core Responsibilities
Campaign Management: Plan, execute, and optimize paid and organic campaigns across search engines and social platforms (including Google Ads, Meta, Instagram, and LinkedIn).
SEO & Optimization: Conduct keyword research, manage on-page and off-page optimization, and adapt content strategies to align with evolving search and AI-driven discovery trends.
Content & Social Media Strategy: Develop engaging content calendars, track audience interactions, and leverage high-energy formats like short-form video/reels to boost organic reach and community engagement.
Analytics & Reporting: Monitor daily performance metrics using tools like Google Analytics. Build clear performance reports to track key performance indicators (KPIs) such as conversion rates, cost per click (CPC), and customer acquisition costs.
Lead Nurturing & Automation: Build and segment email marketing workflows to nurture incoming leads and guide prospective clients seamlessly through the sales funnel.