डिजिटल मार्केटिंग एग्जीक्यूटिव

Job Title: Digital Marketing Executive / Manager – Real Estate (Casagrand Style)

Location: Chennai
Industry: Real Estate – Industrial Projects

🎯 Job Purpose

To plan, execute, and optimize digital marketing campaigns to generate high-quality leads for Casagrand residential projects, improve brand visibility, and drive site visits and bookings.

📋 Key Responsibilities

• Plan and manage paid campaigns across Google Ads, Meta (Facebook & Instagram), YouTube & LinkedIn
• Lead generation for residential projects (apartments, villas, plotted developments)
• Optimize CPL (Cost Per Lead) and ROI on marketing spends
• Manage project-wise landing pages and lead funnels
• Coordinate with CRM/sales team for lead tracking and conversion
• Run remarketing and audience segmentation campaigns
• SEO & local SEO for project and brand visibility
• Content planning for social media, blogs, and email campaigns
• Analyze campaign performance using Google Analytics, Meta Business Suite, etc.
• Vendor/agency coordination for creatives and media buying

📈 Key Skills Required (Naukri friendly)

• Digital Marketing
• Performance Marketing
• Lead Generation – Real Estate
• Google Ads
• Facebook Ads / Meta Ads
• SEO & SEM
• Campaign Optimization
• CRM Integration (Salesforce, Zoho, LeadSquared etc.)
• Google Analytics
• Marketing Automation
• Landing Page Optimization
• Real Estate Marketing
• Social Media Marketing

🎓 Qualifications

• Any degree or equivalent preferred
• 3–8 years of experience in Digital Marketing (Real Estate preferred)

• इस फुल टाइम डिजिटल मार्केटिंग Job में 3 - 6+ वर्षो का अनुभव वाले उम्मीदवारों की जरुरत है।