Job Description
Role: Digital Marketing Executive: 1. Social Media Management:
- Manage and maintain company's presence on Facebook, Instagram, and other social media platforms.
- Create and curate engaging content, grow audience, and increase engagement.
- Monitor and respond to comments, messages, and reviews in a timely manner.
2. Meta Ads (Facebook & Instagram):
- Create, manage, and optimize Meta Ads campaigns to achieve marketing goals.
- Monitor ad performance, analyze data, and make data-driven decisions.
- Ensure ad creatives are compelling and aligned with brand messaging.
3. Google Ads:
- Manage and optimize Google Ads campaigns to drive conversions and ROI.
- Conduct keyword research, ad copywriting, and bidding strategies.
- Monitor and report on campaign performance.
4. LinkedIn Ads:
- Create and manage LinkedIn Ads campaigns to target B2B audience.
- Optimize ad targeting, ad copy, and bidding strategies.
- Monitor and report on campaign performance.
5. WhatsApp Marketing:
- Develop and implement WhatsApp marketing strategies to engage with customers.
- Create and send WhatsApp messages, promotions, and updates.
- Monitor and respond to WhatsApp inquiries.
6. Email Marketing:
- Create and send email newsletters, promotional emails, and automated email campaigns.
- Manage email lists, segment audiences, and personalize content.
- Monitor and report on email campaign performance.
7. Blog Posting:
- Research and write engaging blog posts on industry trends, company news, and thought leadership.
- Optimize blog posts for SEO and promote on social media.
- Manage and maintain company blog.
8. YouTube Channel Management:
- Manage and maintain company's YouTube channel.
- Create and upload video content, optimize video titles, descriptions, and tags.
- Promote YouTube videos on social media and other channels.
Requirements:- 2-4 years of experience in digital marketing.
- Proven track record of success in social media marketing, paid advertising, and email marketing.
- Strong understanding of digital marketing concepts, platforms, and tools.
- Excellent written and verbal communication skills.
- Analytical mindset with ability to interpret data and make data-driven decisions.
- Ability to work independently and as part of a team.
Skills:- Social media marketing
- Paid advertising (Meta Ads, Google Ads, LinkedIn Ads)
- Email marketing
- Content creation and writing
- Video production and editing
- Analytics and reporting
- SEO