Digital Marketing Executive

Job Summary:
We are seeking a performance-driven Google & Meta Ads Specialist to generate high-quality leads for our astrology services, including consultations, kundli analysis, and problem-solving sessions. The ideal candidate should have strong experience in lead generation campaigns across both platforms and a deep understanding of customer intent, emotional triggers, and buying psychology.

Key Responsibilities:

• Plan, create, and manage ad campaigns on Google Ads and Meta (Facebook & Instagram) focused on lead generation

• Conduct keyword research (Google) and audience targeting (Meta) for astrology-related services (love, career, marriage, etc.)

• Write compelling, emotionally engaging ad copy and creatives that drive action

• Optimize campaigns to reduce Cost Per Lead (CPL) and improve lead quality

• Set up and manage conversion tracking (forms, calls, WhatsApp clicks) using Google Analytics, Google Tag Manager, and Meta Pixel

• Continuously monitor and improve campaign performance (CTR, CPC, conversion rate, ROAS)

• Perform A/B testing for ad creatives, audiences, and landing pages

• Identify and eliminate wasted ad spend across both platforms

• Generate performance reports with actionable insights and strategic recommendations

Requirements:

• Proven experience with Google Ads (Search campaigns preferred) and Meta Ads (Facebook & Instagram)

• Strong experience in lead generation (service-based businesses preferred)

• Deep understanding of keyword intent, audience targeting, and user behavior

• Knowledge of conversion tracking tools (GA4, GTM, Meta Pixel)

• Ability to focus on lead quality, not just volume

• Strong analytical and decision-making skills

Preferred (Nice to Have):

• Experience in astrology, wellness, or consultation-based businesses

• Familiarity with WhatsApp and call-based sales funnels

• Knowledge of landing page optimization and CRO

• Google Ads and/or Meta Certifications

Success Metrics:

• Cost per Lead (CPL)

• Lead-to-customer conversion rate

• Return on Ad Spend (ROAS)

• Overall lead quality

Experience:
2+ Years

Job Type:
Full-time

• इस फुल टाइम डिजिटल मार्केटिंग Job में डिजिटल मार्केटिंग में 2 - 5 वर्षो का अनुभव वाले उम्मीदवारों की जरुरत है।