Digital Marketing Executive

Hi,

Role Overview

Reputed IT Start Up & we are looking for a result-driven Digital Marketing Executive who can generate high-quality leads and build strong online visibility for our technology services. The ideal candidate should have hands-on experience in social media marketing, Google Ads, SEO implementation, and lead generation strategies.

Location: Bangalore/Remote

Key Responsibilities

1. Digital Marketing & Campaign Management

• Plan, execute, and optimize digital marketing campaigns across platforms.
  
  

• Manage Google Ads campaigns to generate quality business leads.
  
  

• Monitor campaign performance and improve ROI.
  
  

2. Social Media Marketing

• Manage company profiles across LinkedIn, Instagram, Facebook, and other platforms.
  
  

• Create engaging posts, campaigns, and promotional content.
  
  

• Generate inbound leads through social engagement and paid promotions.
  
  

3. Lead Generation

• Generate leads through organic and paid digital marketing channels.
  
  

• Use methods like email marketing, WhatsApp marketing, cold outreach, and database-driven campaigns.
  
  

• Identify and target potential clients relevant to our IT services.
  
  

4. SEO Implementation

• Implement on-page and off-page SEO strategies for company websites.
  
  

• Optimize website pages for search engine ranking and traffic growth.
  
  

• Monitor keyword rankings, backlinks, and SEO performance.
  
  

5. Lead Platforms Management

• Handle lead generation platforms such as:
  
  

  • Justdial
    
    

  • IndiaMART
    
    

  • Other B2B lead marketplaces
    
    

• Respond to inquiries and track potential opportunities.
  
  

6. Lead Qualification & Coordination

• Filter and qualify incoming leads before forwarding to the sales team.
  
  

• Maintain lead records and update CRM or tracking sheets.
  
  

• Ensure smooth coordination between marketing and sales teams.
  
  

Required Skills

• Strong knowledge of Digital Marketing strategies
  
  

• Hands-on experience in Google Ads & Social Media Marketing
  
  

• Basic understanding of SEO (On-page & Off-page)
  
  

• Experience with lead generation tools and databases
  
  

• Knowledge of IT industry services and requirements
  
  

• Good communication and analytical skills
  
  

• Ability to identify high-quality prospects

Preferred Skills

• Experience working with IT companies or tech services
  
  

• Knowledge of marketing automation tools
  
  

• Familiarity with CRM tools
  
  

• Understanding of conversion tracking and analytics
  
  

  What We Offer

• Opportunity to work with a growing technology company
  
  

• Exposure to AI, IoT, Cloud, and digital transformation services
  
  

Learning-driven environment with career growth opportunities

• Others: Direct Payroll & Good Working Environment

  Regards

  Recruiter

  
  

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