. SEO
Conduct keyword research and competitor analysis.
Implement on-page and off-page SEO strategies.
Optimize website pages, blogs, meta titles, descriptions, and content.
Monitor keyword rankings, organic traffic, and website performance.
Work on link-building and backlink activities.
Use Google Search Console and Google Analytics to monitor performance.
2. Social Media Marketing
Manage Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
Create and schedule engaging social media content.
Develop monthly social media content calendars.
Monitor engagement, reach, followers, and other social media metrics.
Research current trends and competitor activities.
3. Paid Advertising
Plan, execute, and optimize Google Ads and Meta Ads campaigns.
Manage campaigns for lead generation, traffic, awareness, and conversions.
Monitor CPC, CTR, CPL, CPA and conversion rates.
Conduct audience, keyword and competitor research.
Test different creatives, audiences and ad copies.
4. Content Marketing
Coordinate with content writers and graphic designers.
Develop ideas for blogs, reels, posts, videos and campaigns.
Ensure content is aligned with brand objectives and target audience.
Assist in creating SEO-friendly website and blog content.
5. Analytics & Reporting
Track website and campaign performance.
Prepare weekly/monthly digital marketing reports.
Analyze leads, traffic, engagement and conversion data.
Identify areas for improvement and recommend optimization strategies.
6. Lead Generation
Develop digital campaigns to generate qualified leads.
Monitor lead sources and campaign performance.
Coordinate with the sales team for lead follow-up and conversion.
Optimize campaigns based on lead quality and conversion data.
7. Competitor & Market Research
Monitor competitors' digital activities.
Research industry trends, keywords, content and advertising strategies.
Identify new digital marketing opportunities.