Digital Marketing Executive

Digital Marketing Executive (2–3 Years Experience)

Company: Vignesh Industries Pvt. Ltd.
Location: Chennai

About the Company

Vignesh Industries Pvt. Ltd. is a leading manufacturer of prefabricated structures, portable cabins, kiosks, and UPVC doors & windows. We are looking for a performance-driven Digital Marketing Executive to strengthen our online presence and generate quality leads.

Key Responsibilities:

1. Google Ads (Mandatory)

• Plan, execute, and optimize Search Campaigns for lead generation

• Perform keyword research, competitor analysis, and bid optimization

• Monitor campaign performance and improve ROI (CPL, CTR, conversions)

2. WordPress Management (Mandatory)

• Handle end-to-end website management

• Build and optimize landing pages for campaigns

• Ensure website performance, responsiveness, and user experience

3. SEO & SEMrush

• Perform on-page SEO (meta tags, keyword optimization, content updates)

• Use SEMrush for keyword research, competitor analysis, and site audits

• Monitor website performance and page speed optimization

4. Social Media Marketing (SMM)

• Manage and grow organic social media presence

• Plan and post content across platforms (LinkedIn, Instagram, Facebook)

• Engage with the audience and improve brand visibility

5. Lead Tracking & Analytics

• Set up and manage Google Tag Manager (GTM) & GA4

• Track conversions, events, and user behavior

• Ensure accurate lead tracking and reporting

6. Technical Support

• Troubleshoot WordPress issues, plugins, and form integrations

7. Copywriting

• Write high-converting ad copies for Google Ads

• Create engaging landing page content

Requirements

• 2–3 years of experience in digital marketing

• Strong expertise in Google Ads (Search Campaigns)

• Hands-on experience in WordPress website management

• Experience using SEMrush or similar SEO tools

• Working knowledge of SEO, GA4, and GTM

• Good communication and copywriting skills

Preferred Skills

• Experience in B2B lead generation (Manufacturing / Industrial sector)

• Basic knowledge of HTML/CSS

• Familiarity with CRM tools

Salary

₹19,000 – ₹24,000 per month (Based on experience)

Additional Details

• Immediate joiners preferred

• Candidates from Chennai or nearby locations preferred

• इस फुल टाइम डिजिटल मार्केटिंग Job में डिजिटल मार्केटिंग में 6 - 36 महीने का अनुभव वाले उम्मीदवारों की जरुरत है।