Digital Marketing Executive

Job Title:

Digital Marketing Executive

Job Summary:

A Digital Marketing Executive is responsible for planning, implementing, and managing online marketing strategies to promote a company’s products or services. The role focuses on increasing brand awareness, driving website traffic, generating leads, and improving overall digital presence through various online channels.

Key Responsibilities:

• Develop and execute digital marketing campaigns across platforms such as Google, social media, email, and websites

• Manage SEO (Search Engine Optimization) and SEM (Search Engine Marketing) activities

• Handle social media accounts (Facebook, Instagram, LinkedIn, etc.) and create engaging content

• Monitor and analyze campaign performance using tools like Google Analytics

• Optimize website content for better search engine ranking and user experience

• Plan and execute email marketing campaigns

• Conduct keyword research and competitor analysis

• Generate leads and improve conversion rates

• Coordinate with design and content teams for creatives and campaigns

• Stay updated with latest digital marketing trends and tools

Required Skills:

• Strong knowledge of SEO, SEM, and social media marketing

• Familiarity with tools like Google Ads, Google Analytics, Meta Ads Manager

• Basic understanding of content marketing and copywriting

• Analytical thinking and data interpretation skills

• Good communication and creativity

• Ability to manage multiple campaigns simultaneously

Educational Qualification:

• Bachelor’s degree in Marketing, Business Administration, or related field

• Certification in Digital Marketing is an added advantage

Experience:

• 0–2 years (Fresher or Entry-Level)

• Internship experience in digital marketing is preferred

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