Core responsibilities
Strategy development: Create and execute comprehensive marketing plans for pharmaceutical products, including defining target audiences, brand messaging, and marketing channels.
Market research and analysis: Analyze market trends, customer needs, and competitor activity to identify opportunities and inform strategic decisions.
Campaign management: Oversee the development and implementation of promotional campaigns, from traditional materials to digital content, ensuring all activities comply with industry regulations.
Product lifecycle management: Lead new product launches and manage the day-to-day progress of assigned products.
Cross-functional collaboration: Work closely with sales, medical affairs, regulatory, and other teams to ensure marketing efforts are aligned and effective.
Sales support and training: Develop training materials and presentations to equip the sales team with the knowledge and tools they need to promote the product.
Budget management: Develop, manage, and allocate marketing budgets effectively and report on return on investment (ROI).
Performance monitoring: Track campaign performance using various metrics, analyze data, and report on insights to leadership.
Regulatory compliance: Ensure all marketing activities adhere to pharmaceutical advertising regulations and company policies.
Stakeholder engagement: Build and maintain relationships with key stakeholders, including healthcare professionals and external agencies.
Key skills and qualifications
Education: Bachelor's degree in Marketing, Business, or a related field is often required, with an MBA being a plus.
Experience: Proven experience in marketing, preferably within the pharmaceutical or biopharmaceutical industry.
Industry knowledge: Deep understanding of the pharmaceutical and healthcare market dynamics, regulatory environment, and clinical data.
Skills: Strong analytical, strategic planning, project management, and communication skills are essential.