Content creation and management: Research, develop, and create engaging content (text, images, videos) for various social media platforms.
Strategy and planning: Develop editorial calendars and syndication schedules, and implement strategies to increase social media followers and engagement.
Audience engagement: Respond to comments and messages, actively engage with the community, and build customer loyalty.
Campaign management: Create and manage social media ad campaigns, monitor performance, and optimize for maximum return on investment (ROI).
Analytics and reporting: Monitor social media trends and user feedback, track key performance indicators (KPIs), and prepare reports to analyze results and identify areas for improvement.
Collaboration: Work with creative teams and other departments to ensure content is consistent with brand values and product updates.