OB DESCRIPTION – CRM Executive
Position Details
Designation: CRM Executive Department: Sales Reporting To: Sales Manager & Director Employment Type: Full-Time
Job Description
1. Lead Management
•
Maintain a central database of all new and existing leads.
•
Record lead source, client details, requirements and current status.
•
Categorize leads based on priority, potential and business requirements.
•
Ensure every lead has a defined next follow-up date.
2. Client & Follow-up Management
•
Track follow-ups for new clients, existing clients and brokers.
•
Monitor enquiries, samples, quotations and pending orders.
•
Ensure no lead or client follow-up is missed.
•
Coordinate with Sales Executives for pending follow-ups.
3. Exhibition & New Lead Management
•
Maintain and track leads generated through exhibitions and other marketing activities.
•
Categorize leads into:
o
New Clients
o
Existing Clients
o
New Brokers
o
Activated Brokers
•
Track lead movement from Lead → Order → Repeat Order.
•
Prepare follow-up lists for the Sales Team.
4. Sales Coordination & Reporting
•
Collect daily/weekly updates from the Sales Team.
•
Maintain sales pipeline and pending enquiry reports.
•
Prepare regular reports on:
o
Leads
o
Follow-ups
o
Conversions
o
Pending activities
•
Highlight inactive or high-potential leads to the Sales Head.
5. Customer Data Management
•
Maintain updated client and broker information.
•
Record client preferences, product requirements and previous order details.
•
Keep customer data organized and easily accessible to the Sales Team.
•
Ensure CRM records are properly updated after every major client interaction.
6. Sales Performance Support
•
Track lead conversion and follow-up performance of Sales Executives.
•
Identify pending and missed follow-ups.
•
Support the Sales Head in reviewing the sales pipeline.
•
Provide data required for sales meetings and performance reviews.
Job Specification
Qualification
•
Graduate / Diploma in any relevant field.
Experience
•
1–3 years of experience in CRM, sales coordination or customer management preferred.
Required Skills
•
Good knowledge of MS Excel and CRM software.
•
Strong follow-up and data management skills.
•
Good communication and coordination skills.
•
Ability to maintain accurate customer and sales records.
•
Good understanding of sales processes and lead conversion.
•
Detail-oriented and organized.
•
Proactive and responsible approach to work.
•
Ability to coordinate with multiple Sales Executives and departments.
Key Performance Areas – KRA
KRA
Performance Focus
Lead Management
Accurate and complete lead database
Follow-up Management
Timely follow-up with no missed critical leads
Exhibition Lead Management
Proper tracking from lead to order/repeat order
Sales Coordination
Timely collection of Sales Team updates
CRM Data Management
Accurate and updated customer/broker records
Sales Pipeline Reporting
Accurate pipeline, enquiry and conversion reports
KRA
Performance Focus
Sales Performance Support
Identification of pending/missed follow-ups and high-potential leads
Ideal Candidate
A detail-oriented, organized and proactive CRM professional who can effectively manage the sales database, follow-up schedules, customer information, exhibition leads and sales pipeline while providing accurate information and reporting support to the Sales Manager and Director.