The Customer Relationship Manager (CRM) – Service is responsible for managing customer interactions, ensuring high levels of customer satisfaction, handling service feedback, and maintaining long-term relationships with two-wheeler service customers. The role focuses on improving customer retention, service experience, and overall dealership reputation.
Attend walk-in and telephonic service inquiries.
Coordinate with Service Advisors and Workshop team for smooth service operations.
Ensure proper communication regarding job cards, service status, and delivery timelines.
Handle customer complaints and resolve issues effectively.
Conduct post-service follow-up calls to collect feedback.
Maintain service due reminder calls and message campaigns.
Promote AMC (Annual Maintenance Contracts), extended warranties, and value-added services.
Work towards customer retention and repeat business.
Monitor customer satisfaction levels.
Maintain CSI (Customer Satisfaction Index) reports.
Address negative feedback immediately and coordinate resolution.
Prepare daily/weekly/monthly customer feedback reports.
Maintain updated customer records in CRM system.
Ensure accurate entry of service details and customer information.
Coordinate with sales team for cross-selling opportunities.
Register and track customer complaints.
Escalate critical issues to the Service Manager when required.
Ensure timely closure of complaints.
Customer Satisfaction Score (CSI)
Repeat service ratio
Complaint resolution turnaround time
Service reminder conversion rate
AMC / Extended Warranty sales support
Excellent communication and interpersonal skills
Strong problem-solving ability
Customer-focused approach
Basic knowledge of two-wheeler service processes
Computer proficiency (MS Excel, CRM software)
Ability to handle pressure and difficult customers