Job Summary:
The Customer Relationship Manager (CRM) in the construction field is responsible for managing client relationships from booking to project handover and post-possession services. The role ensures high customer satisfaction, smooth communication between clients and internal teams, and timely resolution of customer queries.
Key Responsibilities:
1. Client Relationship Management
Act as the primary point of contact for customers.
Build and maintain strong, long-term client relationships.
Provide regular updates regarding project progress.
2. Post-Sales Coordination
Coordinate with sales, project, accounts, and legal teams.
Ensure timely documentation (Agreement, Allotment Letter, Payment Receipts).
Monitor payment schedules and follow up for dues.
3. Customer Communication
Handle customer queries, complaints, and escalations.
Maintain proper records of customer interactions.
Organize customer meetings and site visits.
4. Project Handover & Possession
Coordinate site inspections before handover.
Ensure snag list clearance and final documentation.
Manage possession process and customer satisfaction feedback.
5. MIS & Reporting
Maintain CRM software data accurately.
Prepare weekly/monthly customer status reports.
Track customer satisfaction metrics.
6. Customer Retention & Referral
Develop referral programs.
Maintain post-possession engagement.
Encourage repeat business and referrals.
Required Skills:
Strong communication and interpersonal skills
Good negotiation and conflict resolution ability
Knowledge of construction process and real estate documentation
CRM software knowledge (Salesforce / Zoho / ERP systems)
MS Excel & reporting skills
Qualifications:
Bachelor’s degree in Business Administration / Marketing / Commerce
2–5 years experience in construction or real estate industry
Experience in handling residential/commercial project customers preferred