The Customer Relations Executive (CRE) is the primary bridge between the dealership and its customers. This role is dedicated to ensuring a premium ownership experience, from the initial purchase through the entire after-sales lifecycle. You will be responsible for maintaining high Customer Satisfaction (CSI) scores, handling feedback, and fostering long-term brand loyalty.
Key Responsibilities
1. Relationship Management
Act as the first point of contact for customer grievances and ensure timely resolution.
Conduct Post-Delivery Follow-ups (PDI) to ensure the customer is satisfied with their new vehicle.
Maintain a comprehensive database of customers and track their service history and preferences.
2. Service Coordination & Retention
Proactively call customers for Periodic Maintenance Service (PMS) reminders.
Educate customers on extended warranties, Annual Maintenance Contracts (AMC), and insurance renewals.
Collaborate with the workshop and sales teams to ensure "promised delivery times" are met.
3. Feedback & Reporting
Administer and analyze Customer Satisfaction Surveys.
Prepare weekly and monthly reports on customer feedback trends and complaint resolution status.
Present insights to the Branch Manager to improve dealership processes.
4. Event & Community Engagement
Assist in organizing customer meets, group rides, and new model launch events.
Manage the dealership’s digital presence by responding to Google Reviews and social media inquiries.
Requirements & Skills
Education: Bachelor’s degree in Business Administration, Communications, or a related field.
Experience: 1–3 years in customer service, preferably within the automotive or hospitality industry.
Soft Skills:
Exceptional Communication: Fluent in English and the local language (Malayalam).
Empathy: The ability to remain calm and professional when dealing with upset customers.
Persuasion: Ability to "win back" dissatisfied customers and upsell value-added services.
Technical Skills: Proficiency in CRM software and Microsoft Excel.