Job Description – Digital Marketing Executive
Manage company social media platforms including LinkedIn, Instagram and Facebook.
Plan and execute monthly social media content calendars.
Create and coordinate posts, reels, creatives and promotional content.
Manage and optimize Meta Ads campaigns for lead generation and conversions.
Manage Google Search, Display, Performance Max and remarketing campaigns.
Conduct keyword research and optimize Google Ads campaigns.
Monitor CPL, CPC, CTR, conversions and campaign ROI.
Manage and update the company website and landing pages.
Update products/services, descriptions, images, banners and website content.
Regularly update product pricing and ensure information is accurate.
Coordinate with internal teams for new product/service launches and updates.
Implement basic SEO, including keywords, meta titles and descriptions.
Monitor website traffic and performance using Google Analytics and Search Console.
Coordinate with developers for website changes, improvements and technical issues.
Track leads and conversions from social media, Meta and Google campaigns.
Prepare weekly/monthly digital marketing performance reports.
Identify opportunities to improve website traffic, lead quality and conversions.
Monitor competitors and identify new digital marketing opportunities.
Work with designers/content teams to maintain consistent brand communication.
Experience: 2–5 years in Digital Marketing, Meta Ads, Google Ads, Social Media and Website Management.