Content Writer

Job Title

Personal Brand Content Strategist & Writer (Export Business)

Role Objective

We are looking for a content strategist + writer who can build a strong personal brand in the export-import industry and generate organic inbound leads.

This is not a basic writing role.

Your role is to:

· Turn real business insights into powerful content

· Build authority in the export niche

· Drive visibility, trust, and conversions

· Reduce dependency on paid ads

About Us

Niryat Business is an export-import mentorship platform helping beginners start and succeed in international trade.

We guide participants from:
Idea → Product → Market → Buyer → First Export

Through workshops, mentorship, and practical execution support.

Key Responsibilities

· Convert founder’s raw ideas into:

o Instagram Reels scripts

o Carousel content

o LinkedIn posts

o Email newsletters

· Research and identify:

o Pain points of first-time exporters

o Market gaps in export content

· Create content across 4 pillars:

o Authority (insights, frameworks)

o Relatable (beginner struggles)

o Educational (export process)

o Conversion (workshops & mentorship)

· Repurpose one idea into multiple formats

· Maintain consistent tone:
Practical, clear, no-fluff, result-oriented

· Collaborate closely with founder for insights

Content Types

You will create:

· Short/Long-form video scripts

· Instagram carousels

· LinkedIn authority posts

· Email sequences

· Occasional landing page / promotional content

Required Skills

· Strong writing skills in English (simple, clear, engaging)

· Ability to simplify complex business topics

· Understanding of:

o Business/entrepreneurship content

o Audience psychology

· Experience with:

o Instagram/YouTube content

o LinkedIn content

o Email writing

· Ability to think, not just write

Good to Have

· Experience in export/import, B2B, or consulting niche

· Understanding of funnels & lead generation

· Ability to suggest content ideas proactively

Who This Role Is NOT For

· Generic blog writers

· Copy-paste / AI-dependent writers

· People who don’t understand business audience

· People who need constant instructions

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