Role Overview
We are looking for a Short-Form Content Strategist & Scriptwriter who understands what makes content perform, why people stop scrolling, and how to turn insights into engaging, high-performing short-form videos.
This role is ideal for someone who is obsessed with content psychology, virality, storytelling, audience behavior, and organic growth — not just someone who manages social media.
Key Responsibilities
Develop creative content strategies for Instagram Reels, YouTube Shorts, TikTok, and other short-form platforms.
Research viral trends, formats, hooks, storytelling patterns, and audience behavior.
Write engaging and conversion-focused short-form video scripts.
Create strong hooks that capture attention within the first few seconds.
Analyze content performance and identify opportunities for improvement.
Study competitor and creator content to identify winning patterns.
Turn complex ideas into simple, relatable, and highly engaging content.
Collaborate with content creators, editors, and social media teams.
Continuously test new content angles, formats, hooks, and storytelling techniques.
Use analytics and insights to improve content performance and organic reach.
Required Skills
Strong short-form scriptwriting skills
Excellent understanding of Instagram Reels/YouTube Shorts
Strong knowledge of hooks, storytelling, retention, and audience psychology
Trend research and content analysis
Creative thinking and idea generation
Understanding of organic social media growth
Strong communication and writing skills
Ability to write in a conversational and engaging style
Data-driven approach to content creation
Ability to identify why a piece of content works — or fails
Preferred Skills
Experience working with creators, personal brands, agencies, or startups
Knowledge of social media analytics
Experience creating viral or high-performing short-form content
Basic understanding of video editing/content production
Familiarity with current social media trends and formats
Ideal Candidate
You should be someone who:
Constantly studies viral content.
Understands why people watch, share, save, and comment.
Thinks beyond basic social media management.
Is curious about psychology and audience behavior.
Can turn an idea into a compelling story.
Uses data and insights to improve creative decisions.
Is always experimenting with new content formats.
Experience
0–3+ years of relevant experience in content strategy, scriptwriting, social media, creator marketing, or a related field.
Freshers with a strong portfolio and excellent understanding of short-form content may also be considered.
What We’re Looking For
We are looking for organic growth-focused content thinkers, not just traditional social media managers.
If you are obsessed with understanding what makes a Reel go viral and how content can build authority, we'd love to hear from you.