Role Overview
We are seeking a passionate and detail-oriented Content Writer who can create engaging, persuasive, and SEO-friendly content that reflects our brand tone and drives traffic, engagement, and conversions.
Key Responsibilities
Website & Product Content
Write clear and compelling product descriptions, category pages, and landing page content.
Maintain consistency in brand tone and messaging.
Improve conversion through persuasive copy.
Blog & SEO Content
Research topics and write SEO-optimized blogs related to fashion, loungewear, lifestyle, and trends.
Implement keywords, meta descriptions, and internal linking.
Update and optimize existing content for better rankings.
Marketing & Social Content
Write captions, ad copies, emailers, WhatsApp campaigns, and promotional content.
Support performance marketing with high-converting ad creatives and landing page copy.
Brand Storytelling
Help develop brand narratives, campaign messaging, and seasonal communication.
Maintain tone across all platforms – website, social, marketplaces, and CRM.
Content Management
Coordinate with SEO, social media, and design teams for content execution.
Proofread, edit, and ensure accuracy across all written materials.
Skills Required
Excellent written English (fashion/lifestyle tone preferred).
Basic understanding of SEO writing, keyword research & content optimization.
Ability to write both creative and conversion-focused copy.
Strong research, grammar, and editing skills.
Familiarity with Google Docs, Sheets, and CMS platforms.
Preferred Qualifications
1–3 years of content writing experience (D2C, fashion, or lifestyle preferred).
Understanding of e-commerce customer journeys.
Experience with blog publishing and basic CMS tools.
Portfolio or writing samples required.