Use digital channels (Google Ads, Facebook Ads, LinkedIn, etc.) to generate high-quality leads.
Plan and execute lead generation campaigns through email marketing, social media, paid ads, and SEO/SEM.
Manage and optimize paid campaigns to achieve maximum ROI.
Research and identify target audiences based on business goals.
Work with the sales team to understand the quality of leads and optimize campaigns accordingly.
Monitor and report performance of lead generation efforts using tools like Google Analytics, HubSpot, etc.
Maintain CRM and regularly update lead data.
A/B test creatives, landing pages, and messages to increase conversion rates.
Proven experience in lead generation via digital platforms.
Strong understanding of SEO, SEM, Google Ads, Meta Ads, LinkedIn Ads.
Basic knowledge of tools like Google Analytics, Google Tag Manager, Mailchimp, or HubSpot.
Good communication skills (English & Hindi preferred).
Ability to analyze data and derive insights for optimization.
Self-motivated, result-oriented, and target-driven.