Graphic Designer

We are seeking a highly creative and energetic Graphic Designer specializing in vibrant, child-friendly visuals to join our Kids' YouTube content team. This role is crucial for maximizing our video performance by designing eye-catching, high-CTR thumbnails and maintaining a fun, consistent brand aesthetic that appeals directly to children and their parents.

Key Responsibilities

1. Thumbnail & Video Assets (Primary Focus)

• Design High-CTR Thumbnails: Conceptualize and rapidly create engaging, colorful, and expressive video thumbnails that drive clicks and views.

• Utilize bright, appealing colors, expressive cartoon faces/characters, and clear, bold typography (fonts).

• Design specifically for mobile viewing, where most children consume content.

• A/B Testing: Create 2-3 design variations (A/B testing candidates) per video to identify the most effective visual concepts based on performance data.

• In-Video Graphics: Design on-screen graphics, animated text overlays, lower thirds, and call-to-action elements used within the videos.

• Asset Management: Create and maintain a library of reusable characters, backgrounds, props, and design elements to ensure rapid production.

2. Channel Branding & Identity

• Brand Kit: Design and maintain all channel branding elements, including the channel banner, profile picture/logo, end screens, and watermarks.

• Visual Strategy: Ensure the channel's visual style is consistent, age-appropriate, and aligned with educational or entertainment goals for children aged [Specify Age Range, e.g., 3-8].

3. Collaboration & Analytics

• Content Alignment: Collaborate closely with the video editors and writers to understand the narrative, emotional beats, and key selling points of each video to translate them into visuals.

• Performance Review: Actively track thumbnail performance (CTR, viewer duration) and apply data-driven insights to improve future designs.

Required Qualifications & Skills

• Experience: Proven professional experience (minimum 3-5 years) in Graphic Design, with a strong focus on YouTube thumbnails or children's media/animation is highly preferred.

• Portfolio: A strong portfolio demonstrating work that is bright, dynamic, and effective for engaging a young audience.

• Software Proficiency: Expert proficiency in industry-standard tools:

• Adobe Photoshop (for rapid compositing and photo manipulation).

• Adobe Illustrator (for vector graphics and clean character/logo design).

• Visual Skills:

• Deep understanding of color psychology and effective composition for children's content.

• A flair for cartoon illustration and expressive character posing/cutouts.

• Excellent typography skills for maximum clarity and impact on small screens.

• Mindset: Must be highly self-motivated, able to meet fast-paced deadlines, and possess a passion for children's entertainment.

• It is a Full Time Graphic / Web Designer job for candidates with 3 - 5 years of experience.