Graphic Designer

# Graphic Designer

Location: Borivali West, Mumbai

Employment Type: Full-Time / Freelance

## About the Role

We are looking for a creative and detail-oriented Graphic Designer who can bring ideas to life through impactful visual communication. The ideal candidate should have experience in branding, packaging design, print media, and digital creatives. You will play a key role in shaping the visual identity of our brand across products, marketing campaigns, and social media platforms.

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## Key Responsibilities

### Packaging & Product Design

• Design packaging for products including boxes, labels, wrappers, pouches, gift hampers, and promotional kits.

• Create innovative packaging concepts aligned with brand identity and market trends.

• Prepare print-ready artwork with proper dielines, bleeds, color profiles, and production specifications.

• Coordinate with printers and packaging vendors to ensure accurate execution and quality output.

• Maintain consistency across all packaging and product-related designs.

### Branding & Identity Design

• Develop and maintain brand guidelines, including logos, typography, color palettes, and visual assets.

• Create branding materials for campaigns, product launches, festive collections, and promotions.

• Ensure consistency of brand communication across all touchpoints.

• Contribute fresh creative ideas to strengthen and enhance brand identity.

### Marketing & Print Collateral

• Design brochures, catalogs, flyers, posters, banners, standees, danglers, and other promotional materials.

• Create retail branding, exhibition graphics, and point-of-sale marketing materials.

• Deliver high-quality, production-ready files for printing.

### Social Media & Digital Creatives

• Design engaging social media posts, stories, reel covers, ad creatives, and campaign visuals.

• Create content for festivals, promotions, launches, and seasonal campaigns.

• Collaborate with the marketing team to develop creative concepts and visual strategies.

• Stay updated with current design trends and platform-specific best practices.

### Concept Development & Team Collaboration

• Understand design briefs and translate ideas into compelling visual solutions.

• Create mood boards, mockups, and creative presentations.

• Participate in brainstorming sessions and contribute innovative ideas.

• Incorporate feedback effectively and deliver projects within deadlines.

### Production & Quality Control

• Prepare final artwork files for print and digital production.

• Ensure proper color management (CMYK, RGB, Pantone) and technical accuracy.

• Review proofs and coordinate with production teams for final approvals.

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## Required Skills

• Strong proficiency in:

• Adobe Photoshop

• Adobe Illustrator

• CorelDRAW

• Adobe InDesign

• Strong understanding of typography, layout, composition, color theory, and visual hierarchy.

• Experience in packaging design, branding, and print production.

• Ability to create premium, modern, and visually appealing designs.

• Strong attention to detail and quality.

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## Preferred Skills

• Experience in FMCG, food, sweets, gifting, retail, luxury, or consumer brands.

• Knowledge of printing techniques such as foil stamping, embossing, debossing, spot UV, and special finishes.

• Experience creating packaging mockups and product visualizations.

• Basic knowledge of Figma, Canva, or motion graphics is an added advantage.

• Understanding of social media marketing creatives and digital advertising formats.

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## Experience

• 2–5 years of relevant experience preferred.

• Freshers with an outstanding portfolio and strong design skills may also apply.

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## Personality Traits

• Creative and innovative thinker.

• Strong aesthetic sense and visual storytelling ability.

• Detail-oriented with excellent organizational skills.

• Ability to manage multiple projects and deadlines.

• Positive attitude and willingness to learn.

• Strong communication and teamwork skills.

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## Deliverables

• Product packaging designs and print-ready artwork.

• Brand identity assets and creative campaigns.

• Social media creatives and digital advertisements.

• Marketing collateral including brochures, flyers, catalogs, and banners.

• Product mockups and presentation materials.

• It is a Full Time Graphic / Web Designer job for candidates with 2 - 6 years of experience.