Job Title: Senior Graphic Designer – Print & Packaging (Tea & FMCG)
Department: Creative / Marketing
Experience: 5–8+ Years in Print, Packaging & Premium FMCG Design
Job Type: Full-Time / On-Site (Preferred)
Role Overview
We are seeking a highly creative and experienced Senior Graphic Designer with strong expertise in premium FMCG and tea packaging design. The candidate will be responsible for developing high-end packaging, print collateral, and branding assets that reflect the heritage and luxury positioning of Golden Tips.
Key Responsibilities
1. Packaging & Product Design (Tea-Specific)
Design elegant, premium, and brand-aligned packaging for:
Tea boxes, pouches, sachets, tin labels, brochures, social media posts, banners & flyers
Premium, seasonal & festive tea gift sets (First Flush, Second Flush, Gifting Editions, Samplers, Corporate Gifts)
Export packaging and private label/custom packaging
Develop dielines, structural packaging, and production-ready artwork for domestic and international markets
Create packaging innovations that blend brand heritage with modern global design trends
2. Print Media & Brand Collaterals
Design high-quality brand communication materials including:
Brochures, product catalogs, visiting cards, invitation cards, shelf talkers, posters, danglers
Retail store branding & display graphics for Tea Boutiques
Exhibition & event branding, standees, banners, and billboards
Trade marketing materials for distributors and export partners
3. Brand Identity & Creative Direction
Strengthen and evolve Golden Tips’ visual identity across all brand touchpoints
Maintain a luxurious, heritage-inspired yet contemporary brand aesthetic for global markets
Develop mood boards, visual concepts, and creative themes for seasonal launches (Spring First Flush, Autumn Flush, Festive Gifting, etc.)
4. Pre-Press, Vendor & Production Coordination
Prepare final artworks that are 100% print-ready with accurate dielines, color profiles, emboss/foil/matte finishes, and print specifications
Coordinate with printing vendors, packaging suppliers, and material partners for sampling, proofing, and final production
Strong knowledge of specialty finishes and premium packaging elements including:
Foil stamping, embossing/debossing, textured boards, metallized films, matte/gloss lamination, gold finishes, etc.
Skills & Competencies
Technical Skills
Expertise in Adobe Photoshop, Illustrator, and CorelDRAW
Strong understanding of packaging structures, materials, and printing technologies
Strong command of typography, color theory, premium design, and luxury FMCG aesthetics
Experience in tea, beverages, gourmet, luxury, or lifestyle FMCG brands is highly preferred
Creative Skills
Strong visual storytelling skills aligned with luxury and heritage brand building
Ability to design packaging with global appeal for premium and exotic product categories
Up-to-date with design trends in luxury FMCG, retail, artisanal, and boutique brands
Soft Skills
Excellent communication, project management, and presentation skills
Ability to manage multiple design projects within deadlines
Leadership capabilities and experience mentoring junior designers
Experience in vendor, printer, and cross-department coordination
Qualifications
Bachelor’s/Master’s degree in Design, Visual Arts, Communication, Fine Arts, or a related field
5–8+ years of experience in FMCG/tea/packaging design with premium brand experience preferred
A strong portfolio showcasing premium packaging and print work is mandatory