Graphic Designer

Job Summary

We are looking for a Social Media Manager cum Graphic Designer who can independently manage day-to-day social media activities and create visually appealing, professional, and engaging graphics for Holiday Professor.

The ideal candidate should understand social media trends, have strong graphic design skills, and be able to convert travel-related ideas into attractive posts, carousels, stories, and promotional creatives.

This role requires both creative thinking and hands-on execution.

You will be responsible for planning content, designing creatives, managing social media platforms, scheduling posts, monitoring engagement, and helping grow the Holiday Professor brand online.

Key Responsibilities

A. Social Media Management

• Manage Holiday Professor's Instagram, Facebook, and other relevant social media platforms.

• Plan and maintain a monthly social media content calendar.

• Schedule and publish posts, Reels, Stories, and carousels.

• Research trending topics, memes, audio, and travel-related content ideas.

• Develop engaging content around travel, destinations, holiday packages, travel tips, and customer awareness.

• Write or coordinate captions, hashtags, and post descriptions.

• Maintain consistency in brand voice, colours, fonts, and overall presentation.

• Monitor comments, messages, and basic audience engagement.

• Track page growth, reach, impressions, engagement, and content performance.

• Prepare basic weekly or monthly social media reports.

B. Graphic Design

Create professional and engaging visual content for:

• Instagram posts

• Instagram carousels

• Instagram Stories

• Reels covers

• Facebook posts

• WhatsApp promotional creatives

• Holiday package posters

• Destination guides

• Travel tips and infographics

• Festival and seasonal campaigns

• Promotional banners

• Blog featured images

• YouTube thumbnails

• Advertisements and campaign creatives

The candidate should be able to convert a brief into a clean, attractive, and publish-ready design.

C. Travel Marketing Creatives

Create content related to:

• Domestic and international holiday packages

• Destination promotions

• Honeymoon packages

• Family holidays

• Group departures

• Budget travel

• Visa-related awareness

• Travel tips and hacks

• Destination comparisons

• Cost breakdowns

• Travel myths

• Festival offers and seasonal campaigns

The candidate should understand how to make travel content informative, engaging, and visually appealing without relying only on generic promotional designs.

D. Reels & Short-Form Content Support

• Create or edit basic Instagram Reels and YouTube Shorts.

• Design Reel covers and supporting graphics.

• Add text overlays, captions, transitions, and music where appropriate.

• Repurpose existing content into different formats.

• Assist in creating trend-based travel content and meme-style posts.

• Coordinate with the content creator or on-camera talent when required.

Note: Advanced video production is not mandatory, but basic Reel editing is preferred.

E. Content Planning & Execution

• Work with the content calendar and approved content briefs.

• Coordinate with the blog/content team.

• Convert blog topics into social media posts.

• Prepare creatives according to platform requirements.

• Organize editable design files and final media files.

• Ensure all content is reviewed before publishing.

• Meet weekly content deadlines.

5. Required Skills

• Strong knowledge of graphic design principles.

• Good understanding of Instagram and Facebook.

• Ability to create attractive and professional social media creatives.

• Strong Canva skills.

• Knowledge of Adobe Photoshop or Illustrator is an advantage.

• Basic video editing skills.

• Understanding of social media trends.

• Good visual sense and attention to detail.

• Basic copywriting and caption-writing ability.

• Ability to maintain brand consistency.

• Good communication and coordination skills.

• Ability to manage multiple tasks and meet deadlines.

Software & Tools

Required

• Canva

• Instagram

• Facebook

• Google Drive

• Google Docs

• Google Sheets

Preferred

• Adobe Photoshop

• Adobe Illustrator

• CapCut

• Adobe Premiere Pro

• Meta Business Suite

• ChatGPT

• Other AI design and content creation tools

Experience Required

Preferred experience: 1–2 years in social media management, graphic design, or a similar role.

Candidates with less experience but a strong portfolio may also be considered.

Industry Preference

Experience in any of the following industries will be an advantage:

• Travel and tourism

• Hospitality

• Lifestyle

• Fashion

• E-commerce

• Digital marketing

• Advertising

• Media and content creation

Ideal Candidate

We are looking for someone who:

• Is creative and understands what looks good on social media.

• Can independently create designs from a basic brief.

• Understands current Instagram trends and content formats.

• Can balance creativity with practical business requirements.

• Is comfortable working with AI-assisted content workflows.

• Can manage social media tasks without constant supervision.

• Understands that good design should be both attractive and useful.

• Is willing to learn and improve continuously.

Key Performance Expectations

The selected candidate will be expected to:

• Maintain a consistent social media posting schedule.

• Deliver creatives on time.

• Improve the visual quality of the Holiday Professor brand.

• Maintain consistent branding across all platforms.

• Suggest new content ideas and creative campaigns.

• Improve audience engagement over time.

• Keep all social media assets organized.

• Ensure every creative is properly checked before publishing.

Specific monthly targets for posts, Reels, and creatives will be discussed during the interview.

• It is a Full Time Graphic / Web Designer job for candidates with 1 - 2 years of experience.