● Design high-impact YouTube thumbnails that drive audience engagement and CTR.
● Create digital posters, banners, social media designs, reel covers and campaign graphics.
● Work on website UI/UX layouts and coordinate execution with developers.
● Design event material: backdrops, standees, flyers, screens and branding elements.
● Create brochures, reports and publication design for institutional use.
● Maintain brand consistency through style guides, templates and design systems.
● Proficiency in:
Adobe Photoshop, Illustrator, After Effects (optional), Figma/Adobe XD, Canva
● Excellent sense of layout, typography, colour psychology and composition.
● Experience creating thumbnails for YouTube or media-based platforms (mandatory).
● Understanding of UI/UX fundamentals and responsive web design (preferred).
● Ability to work in pace with content production timelines.
● 1–4 years of experience in graphic design, media, content creation or branding.
● Experience in digital-first or media-driven organizations.
● Interest in Indian culture, heritage, philosophy and design themes.