Graphic Designer

Graphic Designer – Role Task Sheet

1. Core Role Overview

A Graphic Designer in a branding agency is responsible for creating visually strong, meaningful, and brand-aligned designs across print, digital, and packaging. The role requires creativity, speed, attention to detail, and strong research ability before starting any design.

2. Key Responsibilities

A. Design Research & Concept Development

• Conduct detailed design research before starting any project.

  • Study competitor brands

  • Understand industry trends

  • Analyze target audience behavior

  • Review colors, styles, typography used in similar brands

• Gather visual references, mood boards, and brand inspirations.

• Understand project briefs clearly and brainstorm creative direction.

• Participate in team ideation and concept discussions.

B. Branding & Visual Design

• Create logos, brand identities, brand guidelines, typography systems, and color palettes.

• Develop brand collateral: stationery, brochures, posters, banners, social media creatives.

• Design packaging concepts, mockups, product labels, and 3D visualization support (when needed).

• Ensure all designs follow brand personality, tone, and consistency.

• Prepare multiple concepts for client presentations.

C. Software Skills

Must have expert-level proficiency in:

• Adobe Photoshop

  • Editing, retouching, manipulation

  • Visual composition & color correction

• Adobe Illustrator

  • Logo design

  • Vector illustrations

  • Packaging & layout design

Good to have / Additional tools:

• Adobe InDesign

• Figma / XD (for UI or layout work)

• Basic understanding of After Effects / Premiere Pro (simple motion edits)

• Knowledge of 3D mockups (Dimension / Blender / online mockup tools)

D. Creative & Agency Mindset

• Ability to think fresh, innovative, and out-of-the-box for diverse brands.

• Comfort in working on multiple projects with tight deadlines.

• Ability to take constructive feedback positively and revise quickly.

• Should stay updated with design trends, global brand styles, and creative techniques.

• Strong sense of brand storytelling and visual communication.

E. Production & Execution Tasks

• Prepare print-ready files with bleed, margin, color profiles.

• Export digital graphics in accurate sizes and formats for social media, ads, websites.

• Create mockups for client presentation.

• Organize final files properly (naming, folders, source files).

F. Collaboration & Communication

• Work closely with creative directors, copywriters, marketing team, and brand managers.

• Participate in client meetings if required.

• Communicate design ideas clearly through sketches or quick drafts.

• Update team on project progress and timelines.

G. Additional Responsibilities

• Maintain a structured and updated design library (fonts, mockups, references).

• Support in pitch decks and internal presentations.

• Able to replicate or adapt design styles based on brand requirements.

• Help maintain brand quality across all touchpoints.

• Self-review work thoroughly before submission.

3. Expected Qualities

• Strong visual sense & alignment sense

• Creative problem-solving

• Highly detail-oriented

• Fast learner and adaptable

• Passion for design & branding

• Professional work ethics

• It is a Full Time Graphic / Web Designer job for candidates with 6 months - 5 years of experience.