Graphic Designer

Location: Ultadanga, Kolkata (On-site preferred)
Company: BRATMA (T-shirt Manufacturing & E-commerce Brand)

Role Overview

We are looking for a Graphic Designer who understands not just design—but business impact. The ideal candidate should be skilled in modern design tools + AI tools to create high-converting creatives for e-commerce, social media, and performance marketing.

This role is not about “designing posters”—it is about creating visuals that sell.

Key Responsibilities

• Design creatives for:

  • Social media (Instagram, Facebook, WhatsApp campaigns)

  • E-commerce platforms (Amazon, Myntra, Flipkart, Meesho)

  • Ads (Meta Ads, Google Ads banners)

  • Website banners & product pages

• Create T-shirt graphics and print designs aligned with trends

• Use AI tools to:

  • Generate concepts, mockups, and variations quickly

  • Improve productivity and creative output

  • Test multiple design angles for performance marketing

• Work closely with marketing & sales team to:

  • Understand what sells

  • Create creatives based on data, not assumptions

• Develop fast turnaround creatives (speed is critical)

• Maintain brand consistency across all platforms

Required Skills

Design Tools:

• Adobe Photoshop

• Adobe Illustrator

• Canva (advanced level)

AI Tools (Must Have):

• Midjourney / DALL·E / Leonardo AI (for design generation)

• ChatGPT (for creative ideas, copy support)

• Any AI mockup or automation tools

What We Actually Care About (Most Important)

• Ability to create designs that increase sales

• Speed + consistency (not perfection delay)

• Understanding of fashion trends and youth preferences

• Thinking: “Will this design sell?” instead of “Does this look good?”

Bonus Skills (High Advantage)

• Experience in T-shirt or apparel design

• Knowledge of performance marketing creatives

• Basic video editing (Reels/Ads)

• Understanding of marketplace image requirements (Amazon, Myntra)

KPIs (Performance Measurement)

• Number of creatives produced per week

• Ad creative performance (CTR, conversions)

• T-shirt design acceptance & sales

• Speed of execution

Salary & Growth

• Salary: Based on skill + performance

• High growth opportunity with expanding brand

• Performance-based incentives

Who Should NOT Apply

• Designers focused only on aesthetics, not results

• Slow workers who cannot handle volume

• People not willing to learn AI tools

• It is a Full Time Graphic / Web Designer job for candidates with 0 - 6+ years Experience.