A Naukri Group company
LoginHire Local Staff
A Naukri Group companyLoginHire Local Staff
10,000 - 20,000 /month
Shri Radha Krishna Jewellers
Murad Nagar, Ghaziabad
2 - 6 years Experience in Graphic / Web Designer
Full Time
WordPress & Digital Marketing Specialist
Company: SRK Jewelry – Shri Radha Krishna Jewellers
Location: Murad Nagar, Ghaziabad, Uttar Pradesh
Experience: 2–3 Years of Practical Experience Preferred
Salary: ₹12,000–₹20,000 per month, based on skills and experience
Vacancies: 1
Employment Type: Full-time
About the Role
SRK Jewelry is looking for an experienced WordPress & Digital Marketing Specialist to manage our WooCommerce jewellery website and run performance-focused digital advertising campaigns.
We need a practical, result-oriented candidate who can independently manage website operations, optimize product pages, run Meta and Google Ads, track conversions, and work towards improving online sales.
Key Responsibilities
1. WordPress & WooCommerce Website Management
Manage and maintain our WordPress WooCommerce website.
Upload and update jewellery products, including titles, descriptions, prices, images, categories, and product attributes.
Use Elementor to edit and improve website pages.
Troubleshoot basic website, plugin, checkout, and product display issues.
Monitor website speed, mobile usability, and customer shopping experience.
Coordinate website backups, updates, and basic technical maintenance.
2. Meta Ads – Facebook & Instagram
Create, launch, and manage Meta advertising campaigns for jewellery products.
Set up suitable audiences, campaign objectives, budgets, and retargeting.
Test ad creatives, product images, videos, and copy.
Monitor campaign spend, cost per result, conversions, and sales performance.
Optimize campaigns based on performance data.
3. Google Ads
Create and manage Google Search, Shopping, and Performance Max campaigns where suitable.
Work with Google Merchant Center and product feeds.
Conduct keyword research and optimize advertising campaigns.
Set up and verify conversion tracking, including purchase events.
Monitor ROAS, conversion value, cost per conversion, and advertising spend.
4. SEO & Product Optimization
Optimize WooCommerce product titles, descriptions, meta titles, meta descriptions, URLs, and images.
Work with Yoast SEO or similar SEO plugins.
Improve product pages and website visibility through relevant SEO practices.
Monitor website traffic and performance using Google Analytics and Google Search Console.
Required Skills
Hands-on experience with WordPress and WooCommerce.
Practical experience with Elementor.
Experience managing Meta Ads and Google Ads.
Knowledge of Google Merchant Center and product feeds.
Understanding of conversion tracking, Meta Pixel, Google Analytics, and Google Tag Manager.
Good product listing, SEO, reporting, and analytical skills.
Ability to work independently and identify opportunities to improve online sales.
Candidate Requirements
Candidates must have practical experience, not just theoretical knowledge or course certificates.
Applicants should be able to explain campaigns they have managed and demonstrate their skills through a practical assessment.
E-commerce, jewellery, fashion, or retail advertising experience will be preferred.
Compensation
₹12,000–₹20,000 per month, depending on practical skills and experience. Performance incentives may be discussed separately based on measurable results.
How to Apply
Apply only if you can independently manage a WooCommerce website and execute Meta and Google Ads campaigns. Candidates should be prepared for a practical skills assessment.
