•AI knowledge is mandatory.
Creative Direction & Brand Vision
Define and execute the overall creative strategy of the company
Maintain brand consistency across products, packaging, website, and social media
Develop seasonal and festive gifting concepts
Lead mood boards, concept development, and storytelling
🎁 Product & Packaging Innovation
Conceptualize new gifting products and collections
Design premium packaging aligned with brand identity
Collaborate with production and sourcing teams for feasibility
Ensure trend-driven and market-relevant designs
📸 Visual Content & Media
Oversee product photoshoots and styling
Direct video shoots, reels, and promotional campaigns
Guide animation and motion graphic content
Ensure high-quality visuals for website and marketplaces
👥 Team Leadership
Lead and mentor graphic designers, video editors, and content creators
Assign projects and ensure timely execution
Conduct regular creative reviews
Foster innovation and idea-sharing culture
📊 Campaign & Marketing Collaboration
Work closely with marketing team for campaign launches
Develop creative assets for ads, social media, and performance marketing
Support corporate gifting presentations with strong visual decks