Technical Sales Executive

Technical Sales Executive – Industrial Projects

Company: Logified Solutions Pvt. Ltd. | Department: Sales & Business Development | Location: Vadodara, Gujarat | Experience: 2–5 Years in Industrial Sales / Engineering / Fabrication / Projects | Employment Type: Full Time

SUMMARY

We are looking for a technically strong and result-oriented Technical Sales Executive to develop new industrial customers, generate enquiries, understand technical requirements, prepare commercial offers in coordination with the engineering team, and convert enquiries into profitable orders.

TECHNICAL SKILLS

Basic knowledge of industrial fabrication,

Basic knowledge of cranes and lifting equipment Ability to read basic drawings, Understanding of industrial materials and fabrication processes,

Basic understanding of measurements and quantities, Ability to understand customer, technical requirements, Good communication and negotiation skills, Strong follow-up ability Customer relationship management, Lead generation, Enquiry conversion Commercial understanding Ability to work with sales targets MS Excel MS Word Email, WhatsApp Business, Basic CRM/lead management, Basic AutoCAD knowledge will be an advantage, KEY PRODUCTS & SERVICES EOT Cranes and Gantry Cranes; Hoists and lifting equipment; Crane erection and commissioning; Crane maintenance and AMC; Crane health inspection and load testing; Crane overhauling and repair; Industrial fabrication and structural fabrication; PEB shed fabrication and erection; Industrial platforms, handrails and ladders; Industrial maintenance jobs; Shutdown and maintenance contracts; Safety lifeline and industrial safety systems; Other industrial engineering and job-work requirements

KEY RESPONSIBILITIES – BUSINESS DEVELOPMENT

Identify new industrial customers and potential projects; Visit factories, plants, engineering companies and project sites; Develop relationships with purchase, maintenance, projects, engineering and plant departments; Generate new enquiries through personal visits, telephone calls, WhatsApp, email and references; Maintain regular follow-up with existing and prospective customers; Identify upcoming projects, plant expansions, shutdowns and maintenance requirements

KEY RESPONSIBILITIES – TECHNICAL UNDERSTANDING :-

Understand customer requirements related to cranes, fabrication, structural work, PEB and industrial maintenance; Collect technical information, drawings, photographs, dimensions and site requirements; Coordinate with the engineering team for technical clarification; Understand basic crane specifications such as SWL, span, lift, duty class, runway length and hoisting height; Understand basic fabrication requirements, material specifications and erection requirements; Visit sites for measurements and preliminary technical assessments when required

KEY RESPONSIBILITIES – QUOTATION & ORDER FOLLOW-UP

Prepare enquiries/RFQs for internal estimation; Coordinate with the estimation and engineering team for quotation preparation; Submit quotations to customers; Explain technical and commercial aspects of quotations; Follow up systematically until order closure; Negotiate with customers within approved company limits; Obtain purchase orders and coordinate with the execution team for order handover

KEY RESPONSIBILITIES – CUSTOMER RELATIONSHIP

Maintain professional relationships with existing customers; Regularly visit important customers; Understand future requirements of customers; Generate repeat business and referrals; Resolve initial customer queries by coordinating with the concerned internal department

DAILY WORK EXPECTATIONS

Customer visits; New customer contacts; New enquiries generated; Quotations submitted; Follow-ups completed; Orders received; Pending quotations; Upcoming projects; Customer requirements; Next follow-up date

TARGET RESPONSIBILITIES

New industrial customers contacted; Minimum customer visits; New enquiries generated; Quotations submitted; Follow-ups completed; Order value booked; Gross margin achieved; New accounts developed. Important: The focus should be on profitable business, not only sales turnover.

PREFERRED CANDIDATE EXPERIENCE

Industrial equipment sales; EOT crane sales; Hoist sales; Fabrication sales; PEB sales; Industrial maintenance; Engineering project sales; Industrial consumables/equipment sales; B2B technical sales. Candidates who have existing contacts with industrial companies, factories, EPC contractors, maintenance contractors and purchase departments will be preferred.

PERFORMANCE MEASUREMENT – KPI New Leads:

Number of qualified industrial leads; Customer Visits: Weekly/monthly visits; Enquiries: New RFQs generated; Quotations: Quotations submitted; Follow-up: Timely follow-up percentage; Conversion: Enquiry-to-order conversion; Sales: Monthly order value; Gross Margin: Profitability of orders; New Customers: New active accounts; Repeat Business: Orders from existing customers

CANDIDATE PROFILE :-

Smart and presentable; Technically curious; Comfortable visiting factories; Confident in talking to purchase and maintenance departments; Strong in follow-up; Target-oriented; Honest and disciplined; Willing to travel; Capable of developing long-term industrial relationships

KEY OBJECTIVE

Generate qualified industrial leads → Understand technical requirements → Submit competitive quotations → Follow up → Convert orders → Maintain customer relationship → Generate repeat business.

• It is a Full Time Field Sales job for candidates with 1 - 3 years of experience.