Role of Marketing Executive (Travel & Tourism) for a Restaurant
A Marketing Executive – Travel & Tourism promotes the restaurant to tourists, travel agencies, tour operators, hotels, and corporate travel groups to increase customer visits and revenue.
Key Responsibilities
Business Development
Build relationships with travel agencies, tour operators, hotels, and tourism companies.
Generate group bookings and tourist referrals.
Partnership Management
Collaborate with hotels, guides, and tourism organizations.
Negotiate promotional packages and dining deals.
Marketing & Promotion
Promote the restaurant through social media, travel websites, and tourism platforms.
Develop marketing campaigns targeting domestic and international tourists.
Group & Event Sales
Secure bookings for tour groups, corporate travelers, and special events.
Coordinate with restaurant operations to ensure smooth service for large groups.
Market Research
Monitor tourism trends and customer preferences.
Analyze competitors and identify new business opportunities.
Customer Relationship Management
Maintain relationships with travel partners and repeat customers.
Collect feedback and improve guest experiences.
Brand Representation
Represent the restaurant at tourism fairs, exhibitions, and networking events.
Promote the restaurant as a preferred dining destination.
Reporting
Track sales leads, bookings, partnerships, and marketing campaign results.
Prepare regular reports for management.
Skills Required
Sales and negotiation skills
Marketing and promotion knowledge
Excellent communication and networking abilities
Knowledge of travel and tourism industry
Digital marketing and social media skills
Customer relationship management
Objective of the Position
To increase restaurant revenue by attracting tourists, travel groups, and hospitality partners through effective marketing, partnerships, and promotional activities.