Sales & Marketing Executive

JOB DESCRIPTION

Sales & Marketing Executive – Male

Company: Raj Analytical Solutions Pvt. Ltd. (RASPL)
Department: Sales & Marketing
Position: Sales & Marketing Executive
Job Type: Full-time
Location: Base Mohali / Chandigarh (Outstation travelling to Baddi, Himachal, Uttarakhand, Punjab, Haryana)

Experience: 1–3 years in B2B Sales / Industrial / Scientific / Laboratory Products

Qualification: Graduate / Diploma

About the Role

We are looking for a Sales & Marketing Executive to develop new business, maintain existing customer relationships, generate leads and promote our range of HPLC columns, GC columns, laboratory consumables and analytical laboratory products.

The candidate will be responsible for field sales, customer visits, lead generation, product promotion, follow-ups and achieving monthly sales targets.

Key Responsibilities

1. Sales & Business Development

• Identify and develop new customers in the pharmaceutical, chemical, food, research and testing industries.

• Generate new sales leads through field visits, telephone calls, email and other channels.

• Visit laboratories, QC/QA departments, R&D centres, production units and purchase departments.

• Promote and sell the company's analytical laboratory products.

• Achieve assigned monthly, quarterly and annual sales targets.

• Develop new territories and business opportunities.

2. Customer Relationship Management

• Maintain regular contact with existing customers.

• Understand customer requirements and recommend suitable products.

• Follow up on quotations, enquiries, samples and pending orders.

• Develop long-term relationships with key customers.

• Coordinate with the technical and backend sales team for customer requirements.

3. Marketing Activities

• Conduct product presentations and demonstrations where required.

• Introduce new products and brands to prospective customers.

• Collect market information regarding competitors, pricing, products and customer requirements.

• Participate in exhibitions, conferences, seminars and customer meetings.

• Support company marketing campaigns and promotional activities.

4. Sales Coordination

• Prepare and submit quotations in coordination with the office team.

• Maintain accurate records of enquiries, leads, visits and follow-ups.

• Ensure timely follow-up of open quotations and pending payments where required.

• Coordinate with dispatch/accounts/backend sales for order execution.

• Submit regular sales and field-visit reports.

Key Performance Indicators (KPIs)

• Monthly sales achievement

• New customers acquired

• New leads generated

• Customer visits per month

• Conversion of enquiries into orders

• Follow-up efficiency

• Repeat business from existing customers

• Territory/business development

• Collection/payment follow-up support

Candidate Profile

The ideal candidate should have:

• Good communication and interpersonal skills.

• Strong interest in B2B sales and business development.

• Confidence in meeting customers independently.

• Good negotiation and convincing skills.

• Ability to understand technical products and explain them to customers.

• Willingness to travel for customer visits.

• Good knowledge of MS Office / Excel / email.

• Positive attitude and ability to work independently as well as in a team.

• A valid driving licence and willingness to travel locally/regionally.

Preferred Experience

Candidates with experience in any of the following industries will be preferred:

• Analytical laboratory products

• HPLC / GC / chromatography

• Laboratory consumables

• Scientific instruments

• Pharmaceutical industry

• Chemical industry

• Food testing laboratories

• Life sciences / research products

• Industrial B2B sales

Compensation

Salary: 18000-25000 per month + incentives
Incentives: Performance-based sales incentives
Travel: Local/outstation travel expenses as per company policy

Reporting

Reports To: Sales Manager / Director

Probation & Performance

The candidate will be evaluated during the probation period based on:

• Sales performance

• Lead generation

• Customer visits

• Product knowledge

• Follow-up discipline

• Reporting

• Customer handling

• Professional conduct

Important Requirement

This is a target-oriented field sales position. The candidate should be comfortable with regular customer visits, business development and achieving measurable sales targets.

Interested candidates may send their CV with current salary, expected salary and notice period.

• It is a Full Time Field Sales job for candidates with 1 - 6+ years Experience.