Sales & Marketing Executive

Position: Field Sales – Solar EPC

Experience: 2- 5+ Years

Location:Lucknow

Employment Type: Full-Time

Industry: Solar / Renewable Energy / EPC

About the Role

We are looking for a B2B Sales Manager with strong experience in industrial and commercial sales to drive customer acquisition and convert qualified leads into solar EPC projects.

The ideal candidate will be responsible for managing the complete sales cycle—from prospecting and customer meetings to site visits, proposal presentation, negotiation and final order closure.

The candidate should be comfortable interacting with business owners, promoters, CFOs, plant heads, consultants, architects and electrical contractors.

Key Responsibilities

- Identify and develop new B2B customers in the commercial and industrial segment.

- Generate leads through direct sales, referrals, networking, channel partners and market visits.

- Build and maintain strong relationships with industrial customers and key decision-makers.

- Understand customer electricity consumption, business requirements and solar potential.

- Coordinate site surveys and collect technical/commercial information required for proposals.

- Work closely with the technical/design team to develop appropriate solar solutions.

- Present solar proposals covering project capacity, generation, savings, ROI and payback.

- Handle customer queries and objections related to price, ROI, quality, warranty, installation and O&M.

- Negotiate commercial terms and close projects while maintaining company margins.

- Manage the complete sales funnel:

Lead Generation → Qualification → Meeting → Site Visit → Proposal → Negotiation → PO/LOI → Project Handover

- Maintain accurate sales pipeline, CRM records and regular follow-ups.

- Achieve monthly, quarterly and annual sales targets.

- Monitor competitors, market pricing and customer trends.

- Coordinate with engineering, finance, procurement and project teams until successful handover.

- Develop long-term relationships to generate repeat business and referrals.

Target Customers

Experience in selling to the following segments will be preferred:

- Manufacturing industries

- Factories

- Warehouses

- Commercial buildings

- Hospitals

- Hotels

- Educational institutions

- Retail/commercial establishments

- Industrial groups and MSMEs

Required Skills

Sales Skills

- Strong B2B sales and business development skills

- Lead generation and prospecting

- Consultative selling

- Negotiation and closing

- Objection handling

- Relationship management

- Follow-up and pipeline management

Solar/EPC Knowledge

Candidate should have a basic understanding of:

- Rooftop solar systems

- kW/kWp and kWh/units

- Solar generation and savings

- ROI and payback

- Solar modules and inverters

- Net metering

- Basic site assessment

- Solar EPC project execution

Commercial Skills

- Ability to understand quotations and costing

- Basic understanding of ₹/Wp pricing

- Ability to prepare/present commercial proposals

- Understanding of project margins

- Strong negotiation skills

- Ability to communicate financial benefits to business owners/CFOs

Candidate Profile

- 2–5+ years of experience in B2B sales, preferably Solar EPC, Electrical, Power, Infrastructure or related industries.

- Proven track record of achieving sales targets.

- Experience in selling projects/services to industrial or commercial customers.

- Strong communication and presentation skills.

- Self-motivated and target-oriented.

- Strong networking and relationship-building ability.

- Willingness to travel for customer meetings and site visits.

- Engineering/MBA/Sales background will be an advantage.

Key Performance Indicators (KPIs)

- Monthly/annual sales revenue

- MW/kW capacity sold

- Number of projects closed

- Lead-to-order conversion ratio

- New customer acquisition

- Average project value

- Sales pipeline value

- Sales cycle

- Gross margin achieved

- Customer retention and repeat business

What We Expect

We are looking for someone who can generate business, build relationships and close projects, not just coordinate leads.

The ideal candidate should be able to independently take a customer from the first meeting to final PO and work with internal teams to ensure a smooth project handover.

Compensation will be based on experience, existing customer network and proven sales performance.

Apply if you are passionate about B2B sales, enjoy meeting customers and have a strong track record of converting opportunities into business.

Regards

HR Department

• It is a Full Time Field Sales job for candidates with 6 months - 3 years of experience.