Sales & Marketing Executive

Sales Executive – Residential Solar Projects

Company: Solar Energy Company
Department: Sales & Marketing
Location: Kanpur, Uttar Pradesh
Reporting To: Sales Head – Lucknow
Employment Type: Full-Time
Experience: 1–3 Years
Salary: Up to ₹35,000 per month + Performance Incentives

Job Summary

We are looking for an energetic and target-oriented Sales Executive – Residential Solar Projects to drive residential solar EPC sales in Kanpur and surrounding areas.

The candidate will be responsible for generating leads, meeting prospective customers, conducting site visits, understanding customer requirements, presenting customized solar solutions, closing sales, and coordinating with the execution team for successful project handover.

The ideal candidate should have strong communication and negotiation skills, experience in field sales, and a willingness to travel locally.

Key Responsibilities

Sales & Business Development

• Generate leads and identify new business opportunities for residential solar projects.

• Meet homeowners, builders, small businesses, and other prospective customers.

• Conduct field visits, customer meetings, and follow-ups to generate and convert leads.

• Achieve monthly and quarterly sales targets.

• Develop and maintain strong relationships with customers and local business networks.

• Manage the complete sales cycle from lead generation to order closure.

Site Visit & Customer Consultation

• Conduct residential site visits and understand customer requirements.

• Assess basic site feasibility for solar installation.

• Understand customer's electricity consumption, budget, and energy requirements.

• Explain solar system capacity, expected savings, ROI, installation process, and benefits.

• Handle customer questions, concerns, and sales objections.

Proposal & Sales Closure

• Prepare and present customized solar EPC proposals.

• Explain technical and commercial aspects of solar solutions in a simple manner.

• Negotiate with customers within approved company pricing and commercial guidelines.

• Follow up with prospects and convert opportunities into confirmed orders.

• Coordinate documentation and payment follow-ups.

CRM & Reporting

• Maintain accurate customer and lead databases.

• Regularly update lead status, follow-ups, meetings, and opportunities in CRM.

• Track the complete sales pipeline.

• Prepare daily, weekly, and monthly sales reports.

• Monitor lead conversion and sales performance.

Marketing & Brand Activities

• Participate in local marketing and lead-generation activities.

• Support roadshows, exhibitions, promotional campaigns, and branding activities.

• Build awareness of solar solutions in the Kanpur market.

• Identify new local market opportunities and potential customer segments.

Post-Sales Coordination

• Coordinate with the project execution and installation team after order confirmation.

• Ensure proper handover of customer requirements and project details.

• Maintain customer communication during project execution.

• Collect customer feedback and support resolution of customer concerns.

Candidate Requirements

• Graduate in any discipline.

• 1–3 years of experience in field sales, business development, or B2C sales.

• Experience in solar, renewable energy, electrical, EPC, real estate, construction, or related industries will be preferred.

• Strong communication, negotiation, presentation, and interpersonal skills.

• Proven ability to work with sales targets.

• Comfortable with field visits and customer meetings.

• Willingness to travel locally within Kanpur and nearby areas.

• Own two-wheeler and valid driving licence is required.

• Basic knowledge of CRM, MS Excel, and digital communication tools.

• Self-motivated, disciplined, and result-oriented.

Key Skills

• Field Sales

• B2C Sales

• Business Development

• Lead Generation

• Lead Conversion

• Solar Sales

• Solar EPC

• Residential Solar

• Customer Relationship Management

• Sales Closure

• Negotiation

• Site Visits

• Proposal Presentation

• Territory Management

• Follow-up

• CRM Management

Key Performance Indicators (KPIs)

• Monthly sales / booking target achievement

• Qualified leads generated

• Customer meetings and site visits

• Lead-to-order conversion rate

• Sales pipeline value

• New customer acquisition

• Follow-up efficiency

• CRM data accuracy

• Customer satisfaction

• Successful project handover

Compensation & Benefits

• Salary: Up to ₹35,000 per month

• Performance-based sales incentives

• Career growth opportunities

• Exposure to the rapidly growing renewable energy sector

• Opportunity to work in residential solar EPC sales

• Performance-driven work environment

Ideal Candidate Profile

The ideal candidate is a field-oriented sales professional who enjoys meeting customers, generating business, handling negotiations, and closing deals. Candidates with experience selling solar, electrical, real estate, construction, or other high-ticket products/services will be preferred.

Job Location: Kanpur, Uttar Pradesh
Reporting Location: Kanpur
Reporting Manager: Sales Head – Lucknow
Job Type: Full-Time

• It is a Full Time Field Sales job for candidates with 1 - 3 years of experience.