Sales Manager

1. Strategic Growth & Revenue

• Segment Targeting: Developing specific strategies for different market segments, such as Corporate (B2B), SMERF (Social, Military, Educational, Religious, Fraternal), and MICE (Meetings, Incentives, Conferences, Exhibitions).

• Revenue Forecasting: Collaborating with the Revenue Manager to predict future booking trends and set monthly/quarterly sales targets.

• Competitive Intelligence: Regularly performing "secret shopper" audits or analyzing STR reports to see how the hotel’s pricing and amenities stack up against the competition.

• Marketing Integration: Working with the marketing team to create "Early Bird" packages or seasonal promotions to fill the hotel during the off-season.

2. Operational & Administrative Execution

• Contract Management: Drafting and vetting Sales Agreements and LOIs (Letters of Intent) to ensure the hotel is protected against late cancellations or "attrition" (when a group books 100 rooms but only uses 50).

• Site Inspections: Orchestrating "the perfect tour" for high-value clients, which involves coordinating with Housekeeping for a pristine showroom and F&B for a tasting.

• Reporting: Maintaining the CRM (e.g., Salesforce or Delphi) to track sales pipelines, lead conversion rates, and lost business analysis.

• BEO (Banquet Event Order) Coordination: Ensuring that every detail negotiated in the sales phase—from AV requirements to coffee break times—is accurately communicated to the operations team.

3. Relationship & Account Management

• Active Prospecting: Dedicating a portion of the week to "hunting" (cold calling and LinkedIn outreach) versus "farming" (managing existing accounts).

• Client Entertainment: Hosting potential clients for dinner or drinks to build rapport and demonstrate the hotel’s service quality first-hand.

• Post-Event Evaluation: Following up with group organizers after their stay to secure repeat business and address any service gaps.

• Community Representation: Attending local Chamber of Commerce meetings, tourism boards, and industry networking events to keep the property top-of-mind.

• It is a Full Time Field Sales job for candidates with 1 - 4 years of experience.