Sales Manager

Position: Field Sales Manager

Department: Sales & Business Development

Location: Delhi NCR

Company: Notofire Private Limited About NOTOFIRE PRIVATE LIMITED.

Notofire Private Limited is a leading Indian manufacturer and solution provider in the fields of Fire Alarm Systems, Fire Safety Solutions, Wires & Cables, and Industrial Communication Products. The company serves a wide range of customers across Railways, Government Departments, Infrastructure Projects, Industrial Facilities, Commercial Buildings, Smart Cities, and Institutional sectors. Our comprehensive product portfolio includes Addressable Fire Alarm Systems, Fire Detection & Notification Solutions, Emergency Lighting Systems, Power Cables, Telecom Cables, Railway Signaling & Power Cables, Indoor & Multi-core Cables, Fire Survival & Fire Alarm Cables, LHS (Linear Heat Sensing) Cables, Networking Cables, and Specialized Cables designed to meet the highest standards of quality, safety, and reliability. With advanced manufacturing facilities, strong R&D; capabilities, and a commitment to innovation, Notofire delivers reliable products and customized solutions that support critical infrastructure, communication networks, and life-safety requirements across India and international markets. Backed by a customer-centric approach and a growing nationwide presence, Notofire continues to build long-term partnerships through technological excellence, superior product quality, and dependable service. At Notofire Private Limited, we stand for innovation, quality, safety, reliability, and long-lasting customer trust. ROLE SUMMARY

We are seeking a results-oriented, experienced Field Sales Manager to lead sales initiatives in the field, expand our market reach, manage key accounts, and drive revenue growth in the assigned territory. You will be the face of Notofire Private Limited to dealers, distributors, system integrators, contractors, consultants, and major clients. This role demands strong leadership, strategic thinking, excellent relationship building, and a deep understanding of fire safety solutions, wires, cables, telecom, power, networking, LHS, and infrastructure market dynamics.

KEY RESPONSIBILITIES

Sales Strategy & Target Achievement

• Define and execute sales plans (monthly / quarterly / annual) for the territory to meet and exceed revenue targets.

• Identify priority products and segments including Fire Alarm Cables, Fire Survival Cables, LHS Cables, Networking Cables, Railway Signaling Cables, Power Cables, and Telecom Cables.

• Drive sales growth through focused market penetration and account development. Business Development & Market Expansion

• Identify new customers including distributors, system integrators, consultants, contractors, EPC companies, large corporates, railways, government bodies, and institutional clients.

• Penetrate new geographies and customer segments.

• Generate leads through cold outreach, networks, trade shows, exhibitions, and referrals. Relationship Management & Key Account Handling

• Build and maintain strong relationships with existing customers, ensuring repeat business.

• Be the primary point of contact for major clients and institutional/government projects.

• Ensure high customer satisfaction and handle escalations efficiently. Channel / Partner Management

• Expand the distributor, dealer, and channel partner network.

• Support partners with product training, marketing collateral, and sales initiatives.

• Monitor channel performance and provide coaching and feedback. Market & Competitive Intelligence

• Regularly visit the market and interact with customers to understand demand, product requirements, and competitor activity.

• Gather feedback on pricing, product features, quality, and market trends.

• Provide insights to management for strategic planning and product development. Forecasting, Reporting & Administration

• Maintain and update sales pipeline, forecasts, and achievement tracking.

• Produce MIS and management reports on sales performance and channel metrics.

• Monitor receivables and ensure collections as per company policies.

• Coordinate order processing, dispatch, and delivery with internal teams. Training & Team Leadership

• Lead, coach, and mentor sales executives where applicable.

• Conduct periodic training on products, sales techniques, and negotiation skills.

• Foster a performance-driven and customer-focused sales culture. Compliance & Brand Representation

• Ensure compliance with company policies related to pricing, credit, and discounting.

• Represent Notofire Private Limited at trade shows, customer meetings, seminars, and industry forums.

• Uphold the company's brand values of innovation, quality, safety, reliability, and customer trust.

QUALIFICATIONS & CANDIDATE PROFILE

• Bachelor’s degree in Business, Marketing, Electrical/Electronics/Instrumentation Engineering, or a related field.

• MBA or equivalent qualification will be an added advantage. Experience

• 5–8+ years in field sales or business development roles.

• Preferably in Fire Safety Products, Wires & Cables, LHS Cables, Networking Cables, Telecom, Power, Signaling, Infrastructure, or other technical B2B industries.

• Experience in dealing with institutional and government clients is a strong advantage. Product / Industry Knowledge

• Understanding of Fire Safety Solutions, LHS Cables, Networking Cables, Power Cables, Telecom Cables, Railway Signaling Cables, and relevant standards such as BIS, IEC, RDSO, NBC, TIA/EIA, ISO/IEC, and applicable safety regulations.

• Knowledge of customer applications, project requirements, and industry practices. Skills & Abilities

• Excellent communication, presentation, and negotiation skills.

• Strong analytical, planning, and market insight capabilities.

• Self-motivated, goal-oriented, and capable of driving results independently.

• Proficient in CRM software and MS Office applications (especially Excel and PowerPoint).

• Ability to manage multiple accounts and priorities effectively.

OTHER REQUIREMENTS

• Willingness to travel extensively within the assigned territory.

• Valid driving license preferred.

• Strong interpersonal and relationship management skills.

WHAT WE OFFER

• Competitive base salary with attractive performance incentives and commissions. • Travel allowance, mobile reimbursement, and field expenses as per company policy.

• Opportunities for professional growth and career progression.

• Exposure to large government, railway, industrial, infrastructure, and commercial projects.

• Supportive work environment with backing from product, operations, engineering, and technical teams.

• Opportunity to work with innovative safety and cable solutions across diverse industries.

Notofire Private Limited is an equal opportunity employer committed to fostering a culture of innovation, excellence, integrity, and customer success.

• It is a Full Time Field Sales job for candidates with 6+ years of experience.