Sales Manager:
Achieve monthly and annual HORECA sales targets.
Develop new customers and maintain strong relationships with key accounts.
Manage the complete sales cycle from lead generation to order closure and collections.
Conduct regular market visits and customer meetings.
Negotiate pricing and close profitable deals.
Drive product trials, sampling, and new product launches.
Track market trends, competition, and customer requirements.
Maintain sales reports, forecasts, and customer databases.
Requirements
3–7 years of relevant HORECA/F&B sales experience.
Strong HORECA customer network preferred.
Proven track record of meeting sales targets.
Excellent communication and negotiation skills.
Good knowledge of the local HORECA market.
Willingness to travel for customer visits.