Job Description: Sales Manager (Lifts & Elevators)
Company: City Lift India Ltd
Location: Mumbai, Maharashtra
Department: Sales & Business Development
Reports To: Regional Head – Sales / Director
Employment Type: Full-time, on-site
Role Summary
We are looking for a result-oriented Sales Manager to drive new business and grow our market share in the Mumbai region for passenger lifts, escalators, goods lifts, car parking systems and related modernisation and maintenance services. The role covers the complete sales cycle, from lead generation and client meetings to negotiation, closure and post-sale relationship management, along with leading and mentoring a small sales team.
Key Responsibilities
Achieve monthly, quarterly and annual sales targets for new installations, modernisation projects and AMC (Annual Maintenance Contracts).
Identify and develop business from builders, developers, architects, PMCs, consultants, housing societies, corporates, hospitals, hotels and commercial establishments.
Conduct client meetings, site visits and product presentations, and understand client requirements in coordination with the technical team.
Prepare quotations, techno-commercial proposals and tender submissions; negotiate pricing and terms to close orders.
Build and maintain strong relationships with key decision-makers, consultants and channel partners.
Lead, train and monitor the sales executives and lead generation team; set targets and review performance regularly.
Maintain a healthy sales pipeline and update CRM, MIS and sales forecasts on time.
Coordinate with the design, projects, installation and service teams to ensure smooth order execution and customer satisfaction.
Follow up on payments and collections in line with the agreed payment terms.
Track market trends, competitor activity and pricing, and give regular feedback to management.
Required Qualifications
Graduate in any discipline; B.E./B.Tech (Mechanical/Electrical) or MBA (Sales/Marketing) preferred.
7–10 years of experience in B2B sales, with at least 3–5 years in the lift/elevator, escalator or allied construction/building-services industry.
Minimum 2–3 years of experience in handling a team.
Skills & Competencies
Strong knowledge of the lift and elevator industry, products, specifications and the Mumbai market.
Excellent negotiation, presentation and closing skills.
Good understanding of BOQs, drawings and technical specifications.
Strong network with builders, architects and consultants in Mumbai/MMR.
Excellent communication in English, Hindi and Marathi (preferred).
Proficiency in MS Office and CRM tools.
Self-driven, target-oriented and able to work independently.
Key Performance Indicators (KPIs)
Sales revenue and order booking versus target
Number of new clients and projects acquired
AMC conversions and renewals
Quotation-to-order conversion ratio
Collection efficiency
Team performance and lead pipeline health