Sales Executive

SalesExecutive - Frozenfood

Location: Bangalore

Employment Type: Full-Time

Experience: 1–5Years

Reporting To: Sales Manager / Business Head 1. About the Role We are looking for an energetic and target-oriented Sales Executive – Frozen Foods to develop and grow the company's frozen food business. The candidate will be responsible for identifying new customers, developing distributor and retailer networks, generating orders, maintaining existing customer relationships, and achieving monthly sales targets. The role will primarily involve selling Frozen Ready-to-Cook (RTC) and Frozen Food Products to HORECA, distributors, retailers, supermarkets, institutional customers and other food-service businesses. 2. Key Responsibilities A. Business Development • Identify and approach potential customers in the assigned territory. • Develop new business opportunities for frozen food products. • Visit restaurants, hotels, cafés, caterers, supermarkets and distributors. • Generate leads through market visits, references, networking and digital channels. • Conduct product presentations and sampling activities. • Convert leads into regular customers. B. Sales & Target Achievement • Achieve monthly and quarterly sales targets. • Generate regular orders from existing and new customers. • Increase sales volume and product penetration within the assigned territory. • Maintain an effective sales pipeline. • Follow up on quotations, samples and pending orders. • Monitor competitor pricing, products and promotional activities. C. Distributor & Retailer Development • Identify suitable distributors and stockists. • Develop relationships with retailers and supermarket chains. • Ensure adequate product availability in the assigned market. • Support distributors in achieving their sales targets. • Monitor distributor inventory and secondary sales. D. HORECA Sales Develop direct relationships with: • Hotels • Restaurants • Cafés • QSRs • Cloud kitchens • Caterers • Institutional kitchens • Food-service companies Understand customer requirements and recommend appropriate frozen products. E. Customer Relationship Management • Maintain regular contact with existing customers. • Resolve customer complaints and coordinate with internal teams. • Collect customer feedback on product quality, pricing and packaging. • Identify opportunities for upselling and cross-selling. • Maintain long-term relationships with key accounts. 3. Market Development The Sales Executive will be expected to actively develop the assigned territory by: • Mapping potential customers. • Preparing a customer database. • Conducting regular market visits. • Identifying high-volume customers. • Monitoring competitor activity. • Identifying new product opportunities. • Increasing product visibility and market presence. 4. Order & Payment Follow-up • Generate and record customer orders. • Coordinate with the operations/dispatch team for timely deliveries. • Follow up on outstanding payments as required. • Ensure accurate order information. • Maintain records of customer purchases and outstanding amounts. 5. Reporting The Sales Executive shall submit regular: • Daily visit reports • Lead reports • Order reports • Sales achievement reports • Customer feedback • Competitor activity reports • Outstanding payment reports • Monthly sales projections 6. Candidate Profile Education • Graduate preferred. • Candidates with a Diploma/12th qualification and strong sales experience may also be considered. Experience 1–3 years of sales experience, preferably in: • Frozen foods • FMCG • Food & Beverage • HORECA • Food distribution • QSR • Dairy • Packaged foods Freshers with excellent communication and strong sales ability may be considered for suitable territories. 7. Required Skills • Excellent communication and interpersonal skills. • Strong negotiation and convincing ability. • Customer-oriented approach. • Target-driven attitude. • Ability to generate new leads independently. • Good knowledge of the local market. • Ability to conduct regular field visits. • Basic MS Office/Excel skills. • Ability to prepare sales reports. • Valid two-wheeler driving licence preferred. 8. Key Performance Indicators (KPIs) Performance will be evaluated based on: KPI Monthly Sales New Customers New Distributors Measurement Achievement against target Number of new active accounts Distributor appointments Customer Retention Repeat order rate Market Visits Productive visits per month Order Conversion Leads converted into customers Collection Territory Growth Timely payment follow-up Month-on-month sales growth 9. Salary & Incentive Fixed Salary: ₹20,000 – ₹25,000 per month Additional: Attractive performance-based sales incentive. The incentive structure may be linked to: • Monthly sales achievement • New customer acquisition • New distributor appointment • Collection performance • Achievement above assigned target Higher sales performance = Higher earning potential. 10. Preferred Candidate The ideal candidate should be: • Energetic and self-motivated • Comfortable with field sales • Passionate about building customer relationships • Willing to travel within the assigned territory • Comfortable working with monthly targets • Strong in negotiation and closing • Interested in developing a career in the FMCG/Frozen Food industry

• It is a Full Time Field Sales job for candidates with 1 - 6 years of experience.