Key Responsibility
New Business Development (NBD):
1. Lead Generation & Prospecting:
○ Proactively identify, research, and qualify new business opportunities and potential clients through various channels (e.g., cold calling, email campaigns, networking, industry events, referrals, market research, online platforms).
○ Build and maintain a robust pipeline of qualified leads, continuously seeking out new avenues for growth.
○ Understand target market segments and develop tailored strategies to penetrate new accounts.
2. Sales Cycle Management:
○ Initiate contact with prospective clients, conduct engaging initial conversations, and effectively articulate the value proposition of our products/services.
○ Conduct comprehensive needs assessments to understand client challenges, pain points, and business objectives.
○ Develop and deliver compelling sales presentations, proposals, and product demonstrations (virtual or in-person) customized to individual client needs.
○ Negotiate terms, pricing, and contracts to successfully close new deals, ensuring profitability and adherence to company guidelines.
○ Collaborate with internal teams (e.g., Marketing, Product, Legal) to facilitate the sales process and resolve any complex issues.
3. Market Intelligence:
○ Stay informed about industry trends, market conditions, and competitor activities
to identify new business opportunities and1 refine sales strategies.
○ Provide feedback to marketing and product teams on market demands and competitive landscape.
II. Customer Relationship & Retention (CRR):
1. Account Management & Relationship Nurturing:
○ Serve as the primary point of contact for an assigned portfolio of existing clients, fostering strong, long-term relationships based on trust and mutual understanding.
○ Regularly engage with clients through scheduled meetings, calls, and check-ins to assess satisfaction, identify evolving needs, and provide ongoing support.
○ Act as an advocate for clients internally, ensuring their feedback is heard and their issues are resolved promptly and efficiently.
2. Upselling & Cross-selling:
○ Identify opportunities to upsell additional features, higher-tier products/services, or cross-sell complementary offerings that align with client needs and business goals.
○ Present compelling business cases for expanded solutions, demonstrating clear ROI for the client.
3. Retention & Churn Prevention:
○ Proactively monitor customer health and engagement to identify potential risks of churn.
○ Develop and execute strategies to retain at-risk accounts, including re-engagement plans, value reinforcement, and issue resolution.
○ Manage contract renewals, ensuring timely and successful renegotiation of terms.
○ Gather testimonials and referrals from satisfied clients.
III. Reporting & Administration:
1. CRM Management:
○ Maintain accurate, up-to-date, and detailed records of all sales activities, customer interactions, lead statuses, and pipeline progression in the sales FMS .
○ Utilize CRM data for effective territory planning, forecasting, and reporting.
2. Performance Analysis:
○ Track and analyze individual sales performance against NBD and CRR targets (e.g., new client acquisition, revenue from existing clients, retention rates).
○ Prepare regular reports on sales activities, pipeline status, and customer health for management review.