Key Responsibilities
1. Channel Development & Expansion • • • Identify, evaluate, and successfully onboard strategic distributors and dealers across assigned geographical locations. Extensively map territories to uncover untapped market segments and establish a resilient pipeline of channel partners. Cultivate and maintain high-value, long-term relationships with key decision-makers and business owners within the regional solar distribution ecosystems.
2. Sales & Revenue Generation • • • Consistently meet and exceed monthly, quarterly, and annual sales volume targets through the established distributor network. Negotiate pricing, commercial credit terms, and distribution agreements in tight alignment with corporate profitability margins. Proactively monitor distributor inventory levels and sales velocity to ensure continuous product availability and eliminate stockout risks. 1
3. Market Intelligence & Strategy • • • Track competitor movements, pricing structures, distribution tactics, and new product launches across various operational locations. Provide rigorous sales forecasting, regular market reports, and actionable field insights to the regional leadership team. Design and execute localized marketing campaigns and promotional activities in tandem with channel partners to accelerate p
ull-through demand.
4. Partner Enablement & Support • • Conduct technical/product knowledge training and deliver sales enablement toolkits to empower distributors to market our products effectively. Serve as the primary escalation and contact point to swiftly resolve partner issues regarding logistics, credit cycles, and technical support.
Required Qualifications & Experience • • • • •
Experience: Minimum 1 year of proven professional sales experience within distribution/channel sales in the solar sector (Solar PV modules, inverters, or related balance of systems).
Education: Bachelor’s degree in Business Administration, Marketing, Engineering, or a closely related discipline.
Geographical Flexibility: Demonstrated success in managing multi-location or widespread regional territories. Willingness to travel extensively (up to 60-70% of the time) across assigned zones is mandatory.
Network: An active, pre-established network of solar distributors, commercial dealers, or EPC contractors in the target locations is highly preferred.
Skills: Exceptional negotiation capability, relationship management acumen, and solid commercial math skills (e.g., calculating distributor ROI, margins, and operating credit cycles).